(EMAILWIRE.COM, July 02, 2010 ) July 2, 2010 Royal Oak, Mich. — Is Foursquare the new Twitter? We can’t say for sure. But the geotagging mobile application sure is making waves when it comes to promoting businesses, events and destinations.
The Urbane Way, a social media marketing laboratory in Royal Oak, aims to make the most of this Foursquare wave, while building on efforts to promote metro Detroit nightlife, locally-owned shops and destinations.
The Urbane Way has been reaching out to hotspots like Royal OakÂ’s Pink Pump shoe boutique and Blackfinn Restaurant & Saloon for itÂ’s monthly party. UrbaneÂ’s Summer Swarm continues Thursday July 15 when Urbane residents and the public are encouraged to gather at the Urbane Underground, 310 Sixth Street in downtown Royal Oak, for Hot on our Heels Contest.
The sizzling summer contest calls for all interested contestants to strut in – between 6-8 p.m. –wearing their highest or most fabulous heels for a chance to enter to win one of three fabulous prizes. Our photographer will snap you in your best Carrie Bradshaw-inspired pose. Sponsor Vitamin Water will be on hand to keep us hydrated. Just be sure to check in at Urbane Underground on your smart phone.
From there, the party moves promptly down Sixth Street to Blackfinn Restaurant & Saloon. Show proof of your Urbane Underground check-in or Swarm badge for VIP access, free appetizers and $3 drink specials. The Urbane staff will be on hand, along with a great BlackFinn crowd – to present and judge the winners of the Hot on our Heels competition. Must be present to win.
Winners will receive a gift card to Royal OakÂ’s Pink Pump worth $550 (first place), $300 (second place) or $150 (third place) respectively and weÂ’ll randomly draw a winner for a fabulous Pink Pump swag bag worth $100 in merchandise. The Urbane Way intends to keep this Summer Swarm going every month at different metro Detroit destination. Join us, wonÂ’t you?
Learn more about UrbaneÂ’s Hot on Heels contest and the Summer Swarm, contact Stephanie Casola, director of PR and Marketing at Stephanie@theurbaneway.com, call 248.376.0400 or tweet @Steph_Urbane.
