(Entertainment-NewsWire.com, October 26, 2021 ) China was the first country hammered by the health crisis (COVID-19), so the China Hotel Industry was the first to see the outcome. With strict travel constraints in various parts of the Chinese mainland, the hotel business was severely staggered in the absence of inbound tourists in 2019. However, during the year 2020, China saw turbulence for China hotel industry from "the dark moment" to "the glowing moment". Though the current international epidemic situation is still severe, the country has entered a normalization stage of epidemic prevention. According to Renub Research new report, China Hotel Market is expected to reach USD 131.15 Billion by 2027.
Consumers Preferring Online Hotel Booking over Offline Medium
Notwithstanding, in China, By Ordering Platform the market constitutes Online Hotel Market and Offline Hotel Market. The online hotel market targets various consumer groups with different behaviour types with an offer that equates to their demands and budget level. With the progression in technology, the online hotel market is soaring at a fast pace. On the other hand, COVID-19 has accelerated the digitization of the travel agent model; creating more shop closures as in-store agencies switch operations online, creating the downfall of the country's offline hotel booking market.
As per this report, post-COVID-19 recovery, the China Hotel Industry will grow with a double digit CAGR of 12.47% during 2020-2027
By Hotel Type, the China Hotel Market revolves around High-End Hotel, Mid-Scale Hotel, Budget Hotel and Luxury Hotel. By reviewing the hotel industry dynamics amidst the pandemic, hotels in budget and mid-upper scales are more resilient to recovery. The budget hotels and mid-upper scales mainly provide local services were more prone to recovery than post-COVID policies, and people could not travel too far away from home. Therefore, the overall recovery effect is the best when combined with the rise of surrounding tours. However, Mid-Scale hotels benefit a considerable amount from the recovery of meeting, incentive, conference and exhibition (MICE) services in China because they offer affordable prices and quality services during the pandemic.
Although the pandemic has hit hard in the hospitality industry worldwide, but with the large-scale vaccination, China hotel industry is gradually recovering. The impact among cities was uneven. For instance, among the cities in China, in Beijing because of the pandemic, the number of international visitor arrivals plummeted in 2020. Consequently, in 2020, the average occupancy rate of five-star hotels in Beijing dropped significantly in 2019.
Similarly, in Shanghai, international visitor arrivals decreased sharply in 2019 compared to the figures of 2020. Business travellers gained up the lion's share of total visitor arrivals because of stringent entry quarantine restrictions. The average occupancy rate of five-star hotels in 2020 plunged to the lowest, especially in February and March. It was also the first time in the past four years that the ADR of five-star hotels dropped.
Road to Recovery: Second Half of 2020 China Hotel Market
However, things started to change in the second half of 2020, compared to the rest of the world. The local tourism market steadily rebounded in the second half of 2020, boosting the recovery of the hotel sector. Even though the pandemic affects globally, luxury hotels were opened in Shanghai in 2020. Also, new luxury hotels were opened in Beijing in the second half of 2020. The US-based Hilton Hotels recommenced its quick expansion in China even during the pandemic. Moreover, the group opened two upscale hotels in Beijing in 2020: The Hilton Beijing Daxing and the Hilton Beijing TongzhouBeitou.
Hence, it can be concluded that although the COVID-19 pandemic has caused devastating disruption to the travel and hospitality industry across China, leading to unprecedented economic and social consequences. Since the second half of 2020, the hotel market in China has shown signs of recovery gradually. As per our analysis, the hotel industry has been observed on a growth track during the study period. Home-grown hotel companies primarily dominate the hotel industry in China. Domestic brands and their chains cover the total market in the country. Our research findings show that China Hotel Market Size was USD 57.62 Billion in 2020.
Key Hotels Performance in China
The key players in China Hotel Market studied in the report are Huazhu Hotels Group Ltd, Zhejiang New Century Hotel Management Co. Limited, Shanghai Jin Jiang International Hotels (Group) Company Limited, Jinmao Hotel and Ctrip. The industry is expected to expand with several new openings, mergers and acquisitions, which will enhance the market value and result in more revenue generation.
Renub Research report titled “China Hotel Market & Forecast by Type (High End Hotel, Mid-Scale Hotel and Budget Hotel), Platform (Online and Offline), City (Beijing, Shanghai, Guangzhou, Shenzhen, HongKong, Macau,), Companies (Huazhu Hotels Group Ltd, Zhejiang New Century Hotel Management Co. Limited, Shanghai Jin Jiang International Hotels (Group) Company Limited, Jinmao Hotel and Ctrip)” provides a complete analysis of Chinese Hotel Industry.
Renub Research is a Market Research and Consulting Company. We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises major players in Healthcare, Travel and Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemical, Logistics & Automotive, Consumer Goods & Retail, Building, and Construction, & Agriculture. Our core team is comprised of experienced people holding graduate, postgraduate, and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science, and many more. Our research helps to make business decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We support many blue chip companies by providing them with findings and perspectives across a wide range of markets. Our research reports offer a blend of information insight, analysis, and forecasting that is essential in today's ultra-competitive markets.