(EMAILWIRE.COM, April 17, 2012 ) Shillelagh, Ireland -- It might sound like a strange topic for a video competition but MouthWatchers is looking for ‘quirky’ videos to help the company promote its antibacterial toothbrushes in Ireland. Yes, toothbrushes.
Dubliner John McKiernan brought the innovative toothbrushes to Ireland after a trip to Boston last year and is hoping the video competition will help promotion by online word of mouth. McKiernan also has plans to distribute the MouthWatchers toothbrushes to the rest of Europe.
“Free online competitions are popular and gather plenty of attention. It might sound like a strange topic for a video competition and people might wonder what’s so special about a toothbrush,” he says. “It is a fantastic product, very cutting edge. But we are a small company so with the video competition we are looking to find someone creative, with a clever video to help us promote MouthWatchers in Ireland and Europe.”
He explains “Bacteria and germs growing on unhygienic toothbrushes can cause infections and other serious health problems. MouthWatchers is made with nano silver. Because bacteria and germs don’t grow on silver, MouthWatchers eliminates 99% of bacteria.”
MouthWatchers’ video competition will run until May, a winning video and two runner-ups will be announced by a panel. The winning video will receive €1,000 and the two runner ups will receive €500.
“It is not a popularity contest, we are not asking people to get all their families to vote for them or anything like in other free online competitions, we are just calling for creative entries and a panel will select what they believe is the best video to promote MouthWatchers,” clarifies McKiernan.
Video competition submissions must be uploaded to You Tube or Vimeo and links emailed to MouthWatchers at info@merchamp.com with the heading: #brushandtell video competition.
-Entrants must be residing in Ireland (Republic and North).
-The copyright of the winning video and the runner ups will belong to MouthWatchers.ie for promotional use.
-Popularity of videos (ratings, views, etc) might be considered but the winning video will be exclusively selected by the MouthWatchers.ie panel.
-No employees or partners of MouthWatchers.ie are allowed to enter.
-No obscene or copyrighted materials will be allowed
-Judged by a panel, the best video will receive a prize of €1,000. There are two runner-up prizes of €500 each.
-In the event that none of the video entries are suitable as promotiona lmaterial for MouthWatchers Europe or deemed of sufficient quality by the judging panel, the prize/s may be withheld.
-The panel's decision is final.
About MouthWatchers:
Mouth Watchers is a cutting edge wonder-toothbrush that combines silver and nano-technology to eliminate 99.9% of toothbrush bacteria. MouthWatchers also has a dual bristle with flossing effect technology.
Until now, Mouth Watchers toothbrushes were only available in the US, Australia, Japan, Singapore and Germany. In Ireland, Mouth Matchers toothbrushes are available from McCauley’s Pharmacies, Mulligans Pharmacies and other local Independent Pharmacies.
