Soft drink is a beverage which consists of carbonated water or still water, a sweetening agents and flavouring substances. The sweeteners could be either natural or artificial. Depending on the type of drink it may contain caffeine, coloring agents, stabilizers, preservatives and other ingredients.
With rising urbanisation, there has been a change in the food habits of the younger generation which is a major factor for the growth of the market. The demand for carbonated soft drink has accelerated with the rising demand for processed food.
The market for Carbonated Soft Drinks is broadly categorized into type, flavour and distribution channel. By type the market is segmented into standard, diet, fruit flavoured carbonates and others. Diet products are increasingly gaining market share. By flavour the market is divided into cola, lime, orange and others. Cola is currently dominating the market share. By distribution channel the market is classified into supermarkets, independent retailers, convenience stores and others.Supermarkets account for the largest market share. On the basis of geography, the market is analysed under various regions namely North America, Europe, Asia-Pacific and Rest of the World. The Carbonated Soft Drinks market was dominated by Europe. Due to increasing obesity issues in North America, the consumption has started to fall. Asia Pacific is expected to grow at a high CAGR.
The key international players operating in market includes Monster Beverage Corp., Britvic PLC, Parle Agro, PepsiCo Inc., the Coca-Cola Company, Cott Corporation, Dohler Group, Kraft Foods, Dr Pepper Snapple Group, Inc. and others.
