(EMAILWIRE.COM, February 06, 2012 ) Houston, TX – Marketing campaigns have conventionally been targeting the audience with direct mail, email or direct advertising through print, television, bill boars, web banners ads, pay per click, and organic search placement – just to name a few. While these traditional marketing continue to be effective, engaging target audiences through social media is becoming the trend. To therefore build a social media campaign the following tools can be useful:
"Rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel.
"First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That's additional juice for email campaigns.
"In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to:
- Discover where your social media audience is
- Use social networks to grow your email list
- Use email to grow social followers and expand your reach
- Develop the right content approach for each channel
- Tie it all together for integrated campaigns
- Monitor metrics and measure results
According to HubSpot, "Google is a key player in the rapidly evolving landscape of Internet marketing.
"The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.
"Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.
"In this eBook you will learn how your marketing can benefit from:
Google AdWords
Google Docs
Google Keyword Tool
Google Alerts
Google News
Google Reader
Google Places
Google+
"As B2B marketing continues to change, the importance of social media grows. Read this white paper to learn how to build a social marketing campaign.
"It's no secret that business-to-business marketing has shifted in profound ways in the last several years. Not long ago, general consensus ruled; the best online marketing dollars were spent exclusively on then cutting-edge tools like webinars and email blasts. Now, thankfully, we have sharper tools that allow us to reach business customers more succinctly and to track the efficiency of our marketing dollars. Today it's widely recognized that talking at our business customers is not as good as talking with these customers. This is the essence of social media campaigns."
About EmailWire.Com
Houston, Texas based EmailWire.Com (http://www.emailwire.com) is SEO online press release distribution services for small and medium size companies, public and investor relations firms and stocks promotion companies. Press releases that EmailWire.Com distributes appear on thousands of news sites such as Bing news from Microsoft (NASDAQ: MSFT), Google and Finance News (NASDAQ: GOOG), MoneyWatch.Com from CBS (NASDAQ: CBS), Yahoo search (NASDAQ: YHOO) – just to name a few. EmailWire press releases also appear on thousands of blogs and RSS feeds, newspapers, radio and television news sites. Hundreds of social media sites also carry EmailWire’s press releases: for example, Facebook and Linkedin (NYSE: LNKD).
(EMAILWIRE.COM, February 06, 2012 ) Houston, TX – Marketing campaigns have conventionally been targeting the audience with direct mail, email or direct advertising through print, television, bill boars, web banners ads, pay per click, and organic search placement – just to name a few. While these traditional marketing continue to be effective, engaging target audiences through social media is becoming the trend. To therefore build a social media campaign the following tools can be useful: 
