Market Outline: Global Instant Coffee Market Instant coffee is a soluble coffee or coffee powder made from the coffee beans, which enables to prepare the coffee by stirring instant coffee with hot water. Instant coffee can be manufactured by freeze drying and spray drying methods. The major advantages with instant coffee include lower shipping weight, longer shelf life, and lower volume than coffee beans.
Market Dynamics: Global Instant Coffee Market Easy and quick preparation of coffee and high content of antioxidants present in the instant coffee are the key factors expected to drive the growth of instant coffee market. Moreover, rise in demand for coffee due to hectic lifestyle, low cost of instant coffee, increase in the installation of instant coffee means at restaurants, hotels, and retail stores, and manufacturers are focus on the development of instant coffee in terms of flavor, aroma, and quality are anticipated to upsurge the revenue of market. However, lack of fresh coffee feel and high use of acrylamide in instant coffee may hamper the growth of the market.
Market Scope: Global Instant Coffee Market Global instant coffee market is segmented based on packaging type and distribution channel Based on the packaging type, the market is segmented into the following: • Sachets • Pouch • Jars • Others Based on the distribution channel, the market is segmented into the following: • Online stores • Departmental Stores • Supermarkets and Hypermarkets • B2B Sales
Regional Analysis: Global Instant Coffee Market Geographically, global instant coffee market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America instant coffee market growth driven by increase in adoption of instant coffee machines in U.S. and Canada and hectic lifestyle are expected to fuel the market. Europe instant coffee market has a lucrative growth, which is attributed to increase in the preference for instant coffee due to easy and quick preparation, rise in preference for coffee over aerated drinks, and rise in installation of instant coffee machines in restaurants, hotels, and corporate offices are expected to propel the market. However, Asia Pacific instant coffee market has a prominent share, which is attributed to increase in the preference for coffee over tea, low cost, and discount provided by instant coffee suppliers are anticipated to fuel the market over the forecast years.
Competition Assessment: Global Instant Coffee Market Some of the players in the global instant coffee market include: • Jacobs Douwe Egberts ( Douwe Egberts ) (Netherlands) • Keurig Green Mountain, Inc. (U.S.) • Starbucks Corporation (U.S.) • Strauss Group (Israel) • Matthew Algie. (U.K) • Kraft Foods Group, Inc. (U.S.) • Tchibo Coffee International Ltd. (U.K) • Tata Global Beverages Limited (India) • Unilever N.V. (Netherlands) • Nestlé S.A. (Switzerland)
Notable Market Developments: Global Instant Coffee Market In January 2017, Nestle inked an agreement to acquire Caravan, an Egyptian instant coffee company for expansion of business in the Egypt
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