(EMAILWIRE.COM, November 22, 2011 ) Goshen, MA – Most copywriting courses and books describe only how to persuade people in ads and sales letters. Yet the scope of persuasive copy includes bios that may accompany project proposals, offers in newsletters, case studies designed for prospective clients, tweets and pitches to investors. A new book by Marcia Yudkin, Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales, covers copywriting techniques for a broad swath of settings, from tag lines and article titles to business plans and fundraising appeals, as well as for for ads, web sites and sales letters. The book has just been released in Kindle format on Amazon.com (http://www.amazon.com/dp/B0060Z3W36 ).
“Words are such versatile tools and important ingredients in promotional pitches that it’s a shame to overlook those less-often-discussed contexts for copywriting,” says Yudkin, author of Persuading People to Buy and 12 other books, “Many of the principles are the same, but each format or purpose may require distinct sensitivities and constraints. For example, abbreviating like a teenager is a temptation on Twitter but not so much in an ezine offer or magazine ad.”
Meatier Marketing Copy contains wide-ranging tips on copywriting situations such as these:
* More imaginative ingredients for a web site or business plan bio
* Tactics for punchy, differentiating tag lines
* Ideas for making fundraising copy fun and involving
* Components to add when trying to convince buyers while adhering to green guidelines
* Ways to write a piece to appeal to two or more disparate audiences
* Techniques for conveying a full-bodied idea in a tiny amount of space
To purchase Meatier Marketing Copy, ISBN 978-0-9716407-1-9, and learn more about the subtleties of copywriting, visit any favorite online bookshop, where the new book sells in paperback for $15.99 or the Kindle store on Amazon, where it costs $9.99 (http://www.amazon.com/dp/B0060Z3W36 ).
About the Author
Veteran copywriter and marketing consultant Marcia Yudkin (www.yudkin.com) is the author of Persuading on Paper, Persuading People to Buy, 6 Steps to Free Publicity and 13 other books. Besides mentoring marketing departments in copywriting skills, writing a popular weekly marketing newsletter and writing and critiquing copy for entrepreneurs, she runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks. Participants learn no-hype marketing writing skills and business savvy.
