The Global Blueberry Ingredient Market is anticipated to witness a CAGR of 11.8% between 2018 and 2023. The blueberry ingredient market has observed a substantial growth in the recent years, with the per capita consumption of processed blueberry ingredients rising each year. The global blueberry production is about 651,000 metric tons, currently. About half of the blueberries produced are utilized for processed ingredients, such as purees, concentrates, juices, dried blueberries, etc. Increase in the production of blueberries in the recent years has minimized the demand-supply gap. However, the supply of blueberries is still limited, which affects the market growth.
Inherent Nutritional Profile Increases Demand:
Antioxidants, dietary fiber, and vitamin C—which are known to protect from cancer, age-related issues, and heart diseases—are found abundantly in blueberries. With a global rise in age- and heart-related issues, consumers are increasingly adopting preventive measures to safeguard health through functional food and dietary supplements. Majority of the blueberries are produced in the United States and a few European countries, while other countries are dependent on import. As blueberry ingredients come in the processed form, they have a longer shelf life, when compared to fresh blueberries. Growing demand for dried blueberry in the breakfast cereal and frozen dessert industries has triggered the growth of the market. The growing demand for fresh blueberries is globally affecting the supply of processed blueberries. In the recent years, the demand for fresh blueberries has increased globally, especially in the European Union. For instance, during 2010-2014, in the European Union, the demand for fresh blueberry has registered a CAGR of 20.4%. The limited supply of blueberry in the region posed a challenge for the blueberry ingredient industry.
Market Segmentation:
Market segmentation by product type includes, frozen blueberry, dried blueberry, concentrate, puree, and others. The frozen blueberry segment holds the largest share in the market, due to its increased consumption in the beverage and frozen dessert industries. The market for dried blueberries is growing at a faster rate, driven by the efficient freeze-dried blueberry technology. Freeze drying is an efficient method for blueberry preservation, as it retains maximum nutrients, when compared to other processed ingredient forms. Blueberry extract has witnessed an increase in demand from the nutraceutical industry, due to rise in the consumption of supplements.
By end-user application, the blueberry ingredient market is segmented into food & beverage, nutraceutical, and pharmaceutical industries. The food & beverage industry is growing at a faster rate, due to the increased consumer preference for functional food.
North America dominates the blueberry ingredient market, due to the increased demand from the food industry. Canada is one of world's largest producers of wild (lowbush) blueberries, which are mainly used for processing and freezing. Europe and Japan are the second largest consumers of blueberry ingredients. The growing trend of healthy snacking is driving the blueberry ingredient market (dried blueberry, frozen) in the United States and Europe. The matured functional food and nutraceutical markets in Japan have also boosted the market for blueberry ingredients.
Key Developments: April 2017 - Naturex launched wild blueberry extract that is associated with memory improvement”.
The major players include: KERR CONCENTRATES, AGRANA BETEILIGUNGS-AG, DÖHLER GMBH., JF NATURAL, MAZZA INNOVATION LTD, FUTURECEUTICALS, INC., WYMAN'S, ATLANTIC BLUEBERRY COMPANY, SCENIC FRUIT COMPANY, amongst others.
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• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis • Market dynamics which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come • Market segmentation analysis, including qualitative and quantitative research incorporating the impact of economic and non-economic aspects • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players • 3-month analyst support, along with the Market Estimate sheet in excel
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Some Points from Table of Content: 1. Introduction 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Market Definition
2. Research Approach and Methodology 2.1 Introduction 2.2 Research Design 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering & Econometric Modelling 2.4.4 Expert Validation
3. Market Overview 3.1 Market Trend 3.2 Market Dynamics 3.2.1 Drivers 3.2.1.1 Increased Trend of Healthy Snacking 3.2.1.2 Growing Demand from Aging Population 3.2.1.3 Increased Demand from Nutraceuitical & Pharmaceutical Industry 3.2.2 Restraints 3.2.2.1 Limited Production and High Cost of Ingredient 3.2.3 Opportunities 3.2.3.1 Rising Demand of Organic Blueberry Ingredients 3.2.4 Porter's Five Forces Analysis 3.2.4.1 Bargaining Power of Suppliers 3.2.4.2 Bargaining Power of Consumers 3.2.4.3 Threat of New Entrants 3.2.4.4 Threat of Substitute Products or Services 3.2.4.5 Competitive Rivalry among Existing Competitors
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