(Entertainment-NewsWire.com, April 18, 2018 ) Market research analysts at Publisher predict that the global female sex toys market will grow steadily during the next four years and post a CAGR of close to 11% by 2021. This market research analysis identifies the mainstream exposure as one of the primary growth factors for this market. Sex toys have been receiving mainstream exposure from the internet and media exposure and are attracting a lot of attention and are persuading the consumers to purchase these products and fulfill their sexual desires.
One of the latest trends that will gain traction in the female sex toys market in the coming years is the gaining popularity of vibrators for therapeutic purposes. Women are likely to loosen their vaginal walls due to the high levels of stretching of muscles involved during the delivery process resulting in reduced levels of pleasure during intercourse and sexual dissatisfaction. As a solution to this problem, the doctors suggest individuals to use sex toys such as genital vibrators for therapeutic purposes as they help in relaxing their vaginal muscles.
Due to the presence of several vendors, this market appears to be highly fragmented. Vendors compete in terms of price, quality, innovation, features, service, reputation, distribution, and promotion. The fierce competition between these vendors has led to major product innovations. Understanding the requirements of the target audience in terms of the price, range, and risqué nature of the products offered is crucial for vendors to grow and attain success in this market.
The leading vendors in the market are -
BMS Factory
California Exotic
Church & Dwight
LELO
Reckitt Benckiser
Standard Innovation
The other prominent vendors in the market include Adam & Eve, Ann Summers, Aneros, Bad Dragon, Beate Uhse, Crave, Eve's Garden, Fun Factory, Happy Valley, Holistic Wisdom, Je Joue, Jimmyjane (Acquire by Diamond Products), Jopen, Lovehoney, Minna Life, Tantus, TENGA, The Pleasure Chest (Crystal Delights), OhMiBod, Vibratex, and Vixen Creations.
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