(Entertainment-NewsWire.com, December 26, 2017 ) Import and export of whey protein is highest in North America region and is expected to grow at a faster rate in the forecast period.
Whey protein is prepared by separating the casein content from the milk and removing major allergens. These proteins are widely used in the clinical sector and expected to emerge at a fast rate. The growing prescription of enhancements by doctors is giving an opportunity for manufacturers to build products that are clinically proven and accepted.
Rising awareness among consumers for health needs and wellness is driving the market. Trend is observed among customers for ready to go meals due to work culture and busy lifestyle. Whey protein provides them with energy and at the same time helps them to stay healthy. Side effects associated with over consumption of whey protein like nausea, thirst, loss of appetite cramps, diarrhoea, headache, tiredness, and bloating are hindering the market growth.
The North America Whey Protein market is segmented on the basis of type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. On the basis of application the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.
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Based on geography the North America market is analysed under regions namely, USA and Canada. An explosive drift of healthy food was observed in regions like US and Canada creating a demand for ingredients such as whey protein.
Some of the key players influencing the whey protein market dynamics are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International, Inc., Milk Specialties Global, and Maple Island, Inc.
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