Cider is a type of alcoholic beverage based on the fermented juice of apples. The variety of apple best suited for making it is the aptly named cider apple thought other types of apples work as well. Cider alcohol content varies from 1.2% to 8.5% or more in traditional English ciders, and 3.5% to 12% in continental ciders.
Ciders are available in a bunch of flavours and are also classified from dry to sweet. Their appearance ranges from cloudy with a sediment with even a crystal clear version. The colour changes are due to the differences in fermentation processes and also due to the choice of apples. Modern-day ciders are very similar to sparkling wines in appearance although the traditional varieties are still produced and then tend to be darker.
The growth of the cider market is mainly driven by the innovative new flavours and appealing marketing strategies. Manufacturers are trying to create a market for ciders as a healthier alternative to other alcoholic beverages. The packaging of cider is also an important driver with bottles of different sizes and shapes being introduced to attract customers. Consumers are also moving away from conventional beverages and are willing to try out new products and this is yet another driver for the market. As for the restraints in the market, the cultural differences play a major role in hindering its consumption and most people still consider it as an apple drink rather than an alcoholic beverage.
The Asia Pacific Cider market is broadly classified based on Type into Still Cider, Sparkling Cider, Draft Cider, Apple Wine and Others and based on Distribution Channels into Hypermarkets, Supermarkets, Departmental Stores, Convenience Stores and Online Stores. Based on geography, the Asia-Pacific market is divided into India, China, South Korea, Japan and Australia. Asia-Pacific is expected to grow rapidly in the coming years as is evident from the high CAGR value for the region. In addition to having the highest growth rate, the region also has the third highest market share. The rapid growth of the region can be attributed to the developing stature of countries such as India and China.
The Cider market is highly competitive with a large number of players. Key market players dominating the market with their products are Aston Manor Brewery, C&C Group Plc, Carlberg A/S, Distell Group, Halewood International Holdings Plc, Heineken UK Ltd., SABMiller Plc, Carlton & United Breweries Limited and The Boston Beer Company Inc.
Market Segmentation: Distribution Channels Introduction Hypermarkets Supermarkets Departmental Stores Convenience Stores Online Stores Y-o-Y Growth Analysis, By Distribution Channels Market Attractiveness Analysis, By Distribution Channels Market Share Analysis, By Distribution Channels
Type Introduction Still Cider Sparkling Cider Draft Cider Apple Wine Others Y-o-Y Growth Analysis, By Type Market Attractiveness Analysis, By Type Market Share Analysis, By Type
The scope of the report: Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis Study the micro environment factors that determine the overall profitability of an Industry, using Porters five forces analysis for analysing the level of competition and business strategy development A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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