Traditionally, Buttermilk is the liquid left after churning butter from the cream. It refers to a large number of dairy based drinks which are common in hot weather conditions. The naturally occurring lactic acid bacteria produced in the milk fermented it. So, it is known as cultured buttermilk and it has a sour taste caused by lactic acid bacteria.
The tartness of buttermilk is caused by the acid in the milk. The acidity is due to lactic acid produced by the bacteria while fermenting lactose, the primary sugar in milk. Both traditional buttermilk and cultured buttermilk contains lactic acid, but traditional buttermilk is less viscous compared to the cultured buttermilk which is more viscous. Buttermilk can be drunk straight or it can be used in cooking. It is also used in marination of chicken and pork where the lactic acid in the buttermilk helps the meat to retain moisture, tenderize and adds flavour to it.
Growing demand for dry dairy products, increasing people's awareness about health (buttermilk contains vitamins, calcium, potassium, and traces of phosphorus), increasing number of buttermilk applications in the animal feed, advanced technology for making buttermilk and availability of powdered buttermilk drive the North America buttermilk market. However, less shelf life and transport facility in liquid form may restrain the growth of the market.
The North America buttermilk market is segmented on the basis of type and application. Based on the type, the market is segmented into Liquid Buttermilk and Buttermilk Powder. Buttermilk powder has the largest revenue due to its longer shelf life, easily packed, low transportation and storing costs. On the basis of application, the market is segmented into Confectionery, Frozen desserts and Ice Cream, Bakery, Dairy-based, Beverages, Specialty foods, Soups and Sauces, Salad dressings and others. In application segment, dairy based products have the highest revenue and the confectionary products are growing at the fastest rate. On the basis of geography, the North America market is segmented into United States and Canada. Rising health awareness and advanced packaging options are driving the market in North America.
Some of the key players in the North America buttermilk market are Amul, Arla Foods, Dairy America, Sodiaal Group, Fonterra, Dairy Farmers of America, Glanbia, Valley Milk, Associated Milk Producers, Arion Dairy Products, Innova Food Ingredients, Sterling Agro Industries, Grain Millers, Agri-Mark and Land O’ Lakes.
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