Processed meat refers to meat which is enriched with various additives/preservatives for example acidifiers, minerals salts, and other seasoning & flavouring agents. Meat is primarily processed to improve its quality, preserve it from decay and to add flavours to its original composition. It can be either red meat or white meat from swine, cattle, poultry, or sea animal meat.
Growing number of working women worldwide along with increasing disposable income is the primary driver of this market. Besides that, secondary factors include, large varieties of processed meat available in the market place at lower prices. Moreover, growth in retail market and higher purchasing power of consumers in emerging economies are driving the growth of processed meat market.
Few restraining factors are government regulations on manufacturing of such products (licensing among others), process of treating meat and growing health concerns among consumers.
The Europe Fresh Processed Meat Products Market is segmented into three categories type, packaging and by meat type. On the basis of type the market is categorized into Hamburgers, Fried Sausages, Kebab, and Chicken Nuggets. On the basis of packaging the market is categorized into Chilled, Frozen and Canned. If we go by meat type the market is classified into beef, pork, chicken, mutton and others.
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