(EMAILWIRE.COM, September 21, 2010 ) NEW YORK CITY – Naturalight by Daylight™, the value-priced lamp brand from The Daylight Company™, has introduced a new Craft Floor Lamp with a powerful magnifying glass that is sure to be a hit in the needlework, sewing and crafts sectors. At the same time, the company unveiled a new logo and launched a new Daylight Company Certified program for all Naturalight products.
The Naturalight Craft Floor Lamp (UN1108, SRP $149.99) comes equipped with a powerful energy saving 11-watt bulb that provides the equivalent of 60 watts of full-spectrum light, and a convenient magnifying lens that makes it ideal for working on detail-rich projects.
The new Craft Floor Lamp is Daylight Company Certified, which means it has been quality-checked and is backed by the full Daylight product warranty and unequalled service program.
"With this certification, customers will know they are buying a lamp is absolutely as good as any other product in the price range," said Daylight National Sales Manager Ed Ras. "We want our customers to know that and that The Daylight Company stands behind that claim and that Naturalight lamps are great products at the right price point."
The Craft Floor Lamp, for example, includes a full spectrum bulb that lets you work for hours at a time with no headaches or red eyes, and uses 80% less energy than ordinary lamps with equivalent lighting strength. It is equipped with Flicker-Free technology that eliminates stroboscope effect and provides a pure soothing light to relax the eyes. The bulb uses unique Naturalight technology to reduce heat and prevent accidental burning. The detachable magnifier creates a perfect harmony between light and magnification so that details are seen easily and the user can work in comfort.
Since its launch two years ago the Naturalight line has grown steadily in popularity among consumers and retailers. The new Daylight Certification process, under which lamps undergo rigorous quality testing and are UL approved, is expected to add to the appeal of the line. For more information visit www.us.daylightcompany.com or email info.us@daylightcompany.com.
About Daylight™
The Daylight Company™ is the leading manufacturer of high quality magnifying and specialty task lamps and bulbs. Daylight technology is energy efficient, reduces eye strain, improves contrast and allows users to enjoy true colors with optimal comfort and durability. Daylight products and those from its Naturalight subsidiary provide an unequalled array of features to serve industrial, arts and crafts, health and beauty, senior citizen and low-vision users. The Daylight Company maintains offices in the U.S., the U.K., Australia and European countries. For further information visit http://us.daylightcompany.com/. Media Contact: Jackie Markham, 212-687-1765, jmarkham@aol.com.
The Daylight Company
Jackie Markham
212-687-1765 jmarkham@aol.com
