(Entertainment-NewsWire.com, September 05, 2017 ) Asia-Pacific is the largest market for milk products, occupying more than half of the overall global market share.
The overall baby food products market in Asia–Pacific region is on rise mainly due to large variability and ease of shopping. Also, the own brand products from retail chains/supermarkets are also giving firm competition to larger branded products companies.
Some of the key reasons such as varying socio economic trends, growing end user awareness as well as recent goods and binding, developed industrialization and mass production of preserved goods, increasing importance of publicity and the detection of vitamins in vegetables and fruits are the major drivers advancing the market growth. Though, deteriorating birth rates and dearth of practice to nourish home cooked food to babies are some of the factors obstructing the market.
Asia-Pacific market for Baby Food is segmented by health benefits into Immune system, Brain and Eye development, Muscular growth, Bones and Teeth development, Blood Enhancement, Nervous System, Vascular System and Body Energy. Based on ingredients the market is divided among Cereals, Milk Products, Fruits, Vegetables and Meat Products. Further, cereals segment is sub divided into Oatmeal, Rice, Barley and Mixed. Milk Products segment is bifurcated into Animal Milk and Yogurt. Milk Products segment developed as the largest provider to the baby food market in terms of revenue, primarily driven by the rising awareness towards baby nutrition and a reduction in breast feeding among the working women population.
Geographically the market is segmented into China, India, Japan, South Korea and Australia. China along with India are driving the Asia-Pacific region market and expected to witness substantial annual compound growth rate.
New food technological advancement has been enabling market players to propose good quality products with nutritional benefits. Nestle SA has been dominating the baby food market. Danone, H.J. Heinz, Bristol-Myers Squibb, Abbott Nutrition, Plasmon, Baby Organix, Beech Nut, Fasska, SMA Nutrition, Stonyfield Farm, Babynat, and Hero are some other key market players in baby food market.
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