(Entertainment-NewsWire.com, September 05, 2017 ) Europe dominates value sales as the baby food market is emerging faster due to high prices and better sales.
Previously, babies were nourished with soft home cooked food and this practice that is quite popular in underdeveloped and developing countries. Nevertheless, emergent growth and varying lifestyles have augmented the demand for packed baby foods in different societies and cultures. These foods are fed to babies between the ages of four to six months and two years.
The market for baby foods in Europe is projected to observe slow growth owed to low birth rate. Food safety is the main worry for consumers. They are choosing natural elements and no additives comprising food with key appeal for baby food products. Rise in consumption of milk products is driving the demand for baby food solutions in Europe region.
Europe market for Baby Food is segmented by health benefits into Immune system, Brain and Eye development, Muscular growth, Bones and Teeth development, Blood Enhancement, Nervous System, Vascular System and Body Energy. Based on ingredients the market is divided among Cereals, Milk Products, Fruits, Vegetables and Meat Products. Further, cereals segment is sub divided into Oatmeal, Rice, Barley and Mixed. Milk Products segment is bifurcated into Animal Milk and Yogurt. Milk Products segment developed as the largest provider to the baby food market in terms of revenue, primarily driven by the rising awareness towards baby nutrition and a reduction in breast feeding among the working women population.
Geographically the market is segmented into Germany, U.K., France, Italy and Spain. Private brands have eminence in the market with key share in countries such as Germany and U.K.
New food technological advancement has been enabling market players to propose good quality products with nutritional benefits. Nestle SA has been dominating the baby food market. Danone, H.J. Heinz, Bristol-Myers Squibb, Abbott Nutrition, Plasmon, Baby Organix, Beech Nut, Fasska, SMA Nutrition, Stonyfield Farm, Babynat, and Hero are some other key market players in baby food market.
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