(Entertainment-NewsWire.com, March 08, 2017 ) Impulse buying plays a vital role in the gum category. Manufacturers such as Perfetti Van Melle India Pvt Ltd, Wrigley India Pvt Ltd are focusing on advertising and marketing activities to raise consumer awareness of their products and brands. Wrigley India Pvt Ltd, for example, advertises that its Orbit sugar free gum helps to maintain healthy and clean teeth. The company has employed Indian film actress, Deepika Padukone, as a brand ambassador. Gum in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Why buy this report - Get a detailed picture of the Gum market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market's major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
LIST OF CONTENTS AND TABLES Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Gum by Category: Volume 2011-2016 Table 2 Sales of Gum by Category: Value 2011-2016 Table 3 Sales of Gum by Category: % Volume Growth 2011-2016 Table 4 Sales of Gum by Category: % Value Growth 2011-2016 Table 5 Sales of Gum by Flavour: Rankings 2011-2016 Table 6 NBO Company Shares of Gum: % Value 2012-2016 Table 7 LBN Brand Shares of Gum: % Value 2013-2016 Table 8 Distribution of Gum by Format: % Value 2011-2016 Table 9 Forecast Sales of Gum by Category: Volume 2016-2021 Table 10 Forecast Sales of Gum by Category: Value 2016-2021 Table 11 Forecast Sales of Gum by Category: % Volume Growth 2016-2021 Table 12 Forecast Sales of Gum by Category: % Value Growth 2016-2021 Executive Summary Edible Oils Becomes Largest Category Rising Health-awareness Has Wide-ranging Impact Domestic Players Dominate Internet Retailing Starting To Make An Impact Increasing Product Availability Set To Drive Further Growth Key Trends and Developments Young Population Creates Opportunities Expansion in Smaller Cities and Rural Areas Tailoring Products To Local Demand Health and Wellness Becoming Increasingly Prominent Territory Key Trends and Developments East and Northeast India North India South India West India Rural Vs Urban Key Trends and Developments Trends Foodservice: Key Trends and Developments Headlines Trends: Sales To Foodservice Trends: Consumer Foodservice Prospects Category Data Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021 Market Data Table 17 Sales of Packaged Food by Category: Volume 2011-2016 Table 18 Sales of Packaged Food by Category: Value 2011-2016 Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016 Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016 Table 21 Sales of Packaged Food by Region: Value 2011-2016 Table 22 Sales of Packaged Food by Region: % Value Growth 2011-2016 Table 23 Sales of Packaged Food by Rural vs Urban: % Value 2016 Table 24 GBO Company Shares of Packaged Food: % Value 2012-2016 Table 25 NBO Company Shares of Packaged Food: % Value 2012-2016 Table 26 LBN Brand Shares of Packaged Food: % Value 2013-2016 Table 27 Penetration of Private Label by Category: % Value 2011-2016 Table 28 Distribution of Packaged Food by Format: % Value 2011-2016 Table 29 Distribution of Packaged Food by Format and Category: % Value 2016 Table 30 Forecast Sales of Packaged Food by Category: Volume 2016-2021 Table 31 Forecast Sales of Packaged Food by Category: Value 2016-2021 Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021 Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021 Definitions Sources Summary 1 Research Sources
