(Entertainment-NewsWire.com, February 08, 2017 ) "Baby Food in Morocco" is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Morocco market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of Baby Food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry. For more information about this report at http://www.reportsweb.com/baby-food-in-morocco Report Summary
The market for baby food in Morocco has been boosted by a relatively stable and growing economy, although a large proportion of the population continues to live on low incomes and is unable to afford commercial baby food. Sales therefore occur principally in the large cities. Since 2009, the market has expanded by 39.4% in volume terms, boosted by demand from Morocco's growing middle class who have the disposable income to buy baby food and have more opportunities to buy it as the supermarket sector and the economy in general have expanded. Stronger growth has been prevented by a gradual decline in the number of live births. The market is forecast to grow by a further 24.3% over the next six years.
Report Scope
- Since 2009, the baby food market in volume terms has expanded by 39%, with value sales rising by 49% in nominal growth terms, but by 39% in real terms.
- The vast majority of the market continues to consist of baby milks, which accounted for 80% of value sales in 2015. Cereals account for 14% while small meals and others sector claims only 6%.
- Two multinationals dominate the market, with a combined 83% of volume and 82% of value in 2015. Danone leads in terms of value, although Nestlé is in first place in terms of volume.
- Most baby food is distributed via pharmacies, which accounted for 54% of volume sales in 2015. Sales made through supermarket and hypermarket outlets accounted for 41% of volumes by 2015 .
Reason to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics. Request a sample copy at http://www.reportsweb.com/inquiry&RW0001500006/sample Table of Content Headlines Trends Competitive Landscape Prospects Category Data Table 1: Birth & Population Trends, 2005-2015 Table 2: Expected Births by Area, 2015 Table 3: Trends in Age at First Marriage, 1994-2014 Table 4: Number of Women of Childbearing Age, by Age Group, 2004 & 2014 Table 5: Trends in Working Women, 2009-2015 Table 6: Working Women by Selected Industry Sector & Location, 2012 Table 7: Female Employment Levels by Age & Location, 2012 & 2015 Table 8: Breastfeeding Rates & Duration, 2003/04 & 2011 Table 9: Breastfeeding Rates, 2003-2004 Table 10: Breastfeeding Prevalence & Duration by Region, 2011 Table 11: Type of Feeding by Age of Baby %, 2003-2004 Table 12: Breastfeeding Rates by Age of Baby & Socio-Economic Factors, 2006-2007 Table 13: Market Size, 2015, & Growth Rates, 2009-2015 Table 14: Manufacturer Market Shares, Value and Volume, %, 2009-2015 Table 15: Baby Food: Manufacturer Shares by Sector, %, 2015 Table 16: Projected Market Size, 2021, & Growth Rates, 2015-2021 Table 17: Baby Milks: Facings by Pack Type, 2016 Table 18: Baby Milks: Facings by Pack Size, 2016 Table 19: Baby Milks: Brand Price Positioning Analysis, 2016 Purchase Complete Report at http://www.reportsweb.com/buy&RW0001500006/buy/3275 Contact Us: Call: +1-646-491-9876 Email: sales@reportsweb.com
