(Entertainment-NewsWire.com, September 28, 2016 ) Publisher's Romania Beer Market Insights 2016 Report provides a complete overview of the Romania beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details: - 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts - Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 - Value by distribution channel 2011-2015, with 2016 forecasts - 2014-2016 selected on- / off-premise retail prices - Details of key beer new product launches in 2015 by company - Overview of the competitive landscape in the beer market, with analysis of key company performance - Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market - Data is also available in excel format
Report Summary
Improving economic conditions coupled with the favorable summer temperature boosted the consumption of beer and recorded 6% growth. Super premium beer showed the highest growth as the mainstream and premium beer brands being shifted to super premium segment. Lager holds more than 97% of the beer market with increased sales by 6% in 2015. Leading brand Redd's (SABMiller) suffered a huge loss affecting decline in the flavored beer volume. Pet bottle can stood out as the beer packaging with 250cl the leading pack size. Off- premise consumption of beer witnessed growth driven by the convenience of pet and attractive price positioning.
- Off-premise trade sustained its growth with the continuous shift in the preference of consumers for drinking beer at home. - Favorable summer and improved economic conditions helps beers sales. - Modern retail remains more dynamic than Traditional retail. - Low performance of Private label led to the decline of Import while Export increased. - SABMiller rules the mainstream beer segment whereas Heineken shows the impressive growth in Super premium beer segment.
Reason to Buy
- Gain an in-depth understanding of the dynamics and structure of the Romania beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning - Evaluate the current emerging trends and future growth opportunities in the Romania beer market to support your brand development and marketing initiatives - Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability - Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage - Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company - Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Romania beer market - View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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