"We've been very happy with the response to our products so far, "a spokesperson for the company said. "As a new company, we're focused on two things—making the best products we possibly can and expanding our reach. Working with Amazon's sponsored product ads is a fantastic way of achieving the latter."
The sponsored product ads show up below related products on Amazon, putting the company's products in front of a wider audience. By targeting related products, the company will be able to find consumers interested in luxury wine accessories, the spokesperson said.
"We know there are many people who are looking for products that will enhance their wine drinking experience," the spokesperson said. "We are continuously exploring new ways to reach those customers, and sponsored product ads on Amazon are a great addition."
In addition to the sponsored product ads, the company has a robust social media presence and has employed other advertising and marketing platforms, ranging from digital to direct mail. Mimi's & Fifi's Wine Accessories makes luxury bar tools and accessories and sells them for an affordable price. It is in the process of rolling out a full range of products, starting with a wine aerator decanter, which launched recently (www.amazon.com/Wine-Aerator-Decanter-Premium-Elegant/dp/B01BZEFGPI). Its product line is growing to include other ways to enhance the flavor of wine, several different varieties of corkscrews and stemware, including lead-free crystal wine glasses. More product announcements are planned over the coming weeks, and the company's full line should be available for sale by summer 2016.
More information is available at the company's website.
About Mimi's & Fifi's Wine Accessories
Mimi's & Fifi's Wine Accessories is a manufacturer and online retailer of luxury wine accessories, such as wine aerator decanters, wine bottle openers and corkscrews, wine racks, wine glasses, and more (https://www.mimisfifis.com)
