(Entertainment-NewsWire.com, May 10, 2016 ) San Francisco, California -- The sales team at Lush Items are delighted to have their MagniViz Magnifying Glass selected as an eligible product to participate in Prime Day 2016 on Amazon.com. Not all products on Amazon are eligible to participate in Prime Day. They must meet certain criteria, such as, having sufficient stock levels, being able to offer at least a 20% discount, having a review average of 3 stars or more, and a minimum total deal size of $5000. Even though the MagniViz was invited to submit a deal, it is not guaranteed to be accepted for the actual Lightning Deals Promotion which occurs in mid-July. Lightning Deals are discounts which last up to 6 hours, or until all allocated stock runs out. Amazon basically selects the products which have the best deals for customers on Prime Day.
Prime Day was first invented by Amazon in 2015 as a mid-year, one-day shopping event exclusively for Prime members. It was such a success last year, that Black Friday records were broken with customers ordering millions of items and sellers experiencing record-breaking figures. Some cynics might say Prime day is just a clever way boost sluggish mid-year spending by people who might otherwise wait for a seasonal sale to kick in.
However, Amazon's overall aim of Prime day is to increase Prime membership, which gives members unlimited next day delivery and free video streaming, amongst other things, for a $99 yearly fee. Last year, Amazon Prime membership grew by over 40%, in order to take advantage of what the membership had to offer.
Lush Items home office product - the MagniViz Magnifying Glass - is a dual purpose magnifier with LED lights and fold up stand, which can be used in either handheld or hands free mode. It has an acrylic lens with x3 magnification and comes with a soft cleaning cloth. It is light enough to be portable, and requires 2 x AA batteries (not included) to operate the lights. Instructions on the back of the box explain how to operate the folding stand and also replace the batteries.
Julie Stevens (Lush Items Sales Director) said, "We have submitted our Prime 2016 entry for the MagniViz, and are just waiting for approval. We have also already ordered more inventory in anticipation of the extra demand.".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of useful, well designed household products. The MagniViz Magnifying Glass is its best selling home office brand. This clever design comes with full refund guarantee.
