(Entertainment-NewsWire.com, May 10, 2016 ) San Jose, California -- Feeney Fine Writing Instruments has expanded their internet marketing activities. The company has decided to include all of Feeney's fountain pen products in the Amazon Marketing Services program. They recently enrolled in Amazon's Vendor Express program and have also been using Google AdWords marketing. The company has seen statistically that the public acceptance of their new Classic Edition pens is making a steady and stable increase in sales.
Amazon Marketing Services offers Feeney a greater public exposure to advanced internet marketing ad campaigns. There are three different ad types that Amazon sellers can utilize to increase their brand name and resultant sales. The Sponsored Products ads are driven by keywords and they appear below the search results generated by Amazon customers. Product Display Ads are targeted by the product itself or public interest. Headline Search Ads are driven by keywords and are intended to bring customers to the seller's brand or landing pages. A seller must have at least 3 or more products to warrant a Headline Search Ad.
The management at the Feeney pen company have expressed that they feel the Amazon Marketing Services program is on the leading edge of internet marketing. Mike Feeney, co-founder of Feeney Fine Writing Instruments has this to say about the new marketing programs from Amazon: "Hooking up with Amazon to promote our fountain pens has made a tremendous difference in our brand acceptance and sales. The surprisingly simple and user friendly procedures of getting our ads formed, accepted and published has allowed us to do what we do best; provide the public with fountain pens. Amazon supports us with an internet marketing technology that we would spend years working to perfect." Mike Feeney
