(Entertainment-NewsWire.com, April 19, 2016 ) Las Vegas, Nevada -- Ultimate Industries reports that rapid initial sales on Amazon has resulted in the need to place an additional urgent stock order. Sales Manager, Alan Rayner, said, "We are delighted to report that demand for the Ultimate Travel Pillow has exceeded our expectations, and we now have to increase supply to keep up with demand." The company released the new Ultimate memory foam pillow, with free eye mask and ear plugs as a travel set, in February 2016, selling exclusively on amazon.com. The List price of $59.99 was substantially discounted to $19.99 as a promotional introduction, without the need for any discount codes, and can be found at: http://www.amazon.com/dp/B018BZ9O9I.
Ultimate Industries is crediting the rapid sales to the discounted price, easy accessibility of the Amazon sales platform, and unique patented shape of the pillow. The initial promotion was due to run until stocks, form the first production, ran out. Alan Rayner stated that Ultimate Industries would likely continue the promotion until further notice as a means of increasing awareness of the brand and its products. Rayner further spoke about the difficulty in estimating sales numbers with a new product: "Of course we are always optimistic about demand for a new product but there is a fine line between being over stocked and understocked. In this case we had a plan to cope with a high demand situation, and simply have to invoke it. A huge part of customer satisfaction is providing the product on time so we have strategies to manage stock production and logistics."
Customer Relations manager, Simon Corbett, reported that customer satisfaction was extremely high resulting in an average 5 star review from its customers. One example of those reviews being: http://www.amazon.com/review/R3L2ITJYVKYFW3. Reviews on Amazon are supporting evidence that Ultimate Industries are close to achieving their goal of 100% customer satisfaction. Customer satisfaction can only be achieved if the product is available which highlights the need for efficient production systems. Modern businesses mostly adopt a ‘Just in time' supply model. This removes the need for expansive, and expensive, warehouse space. Products are produced, packed and shipped in carefully managed sequence to ensure products do not sit idle, but also maintain supply to customers without interruption. Ultimate Industries follows such a model, which in this case, enables a spike in customer demand to trigger increased production rapidly.
About Ultimate Industries
Ultimate Industries is an innovative travel accessories leader. The company offers online products designed to enhance travelling through comfort, organisation and innovation. Compact, feature rich, durable products are the mainstay of this modern brand. More details are available at https://www.facebook.com/Ultimate-Industries.
