(Entertainment-NewsWire.com, April 19, 2016 ) New players, new solutions... the connected TV market continues to evolve against a backdrop of consolidation for on-demand TV services and the never-ending enhancement of available products.
Our new report on the connected TV market presents readers with the latest industry trends and explores the initiatives being taken by CE, TV and Internet sector players. It also delivers a detailed SWOT analysis for each type of stakeholder, and concludes with three market scenarios for 2025, complete with figures on market value, and a breakdown of screen time by type of device depending on which sector dominates the future ecosystem.
4. Industry organisation and strategy 4.1. Consumer electronics companies 4.1.1. Television manufacturers 4.1.2. Makers of intermediate streaming and media devices 4.2. TV industry players 4.2.1. Content producers, broadcasters and pay-TV providers 4.2.2. Network operators and pay-TV providers 4.3. Internet companies 4.3.1. Internet giants 4.3.2. OTT pure-players' VOD services 4.4. The distribution chain 4.5. Strategic analysis 4.5.1. TV market players 4.5.2. CE market players 4.5.3. Internet companies
5. Market scenarios for connected TV in 2025 5.1. Two core disruptions shaping the market between now and 2025 5.1.1. Rate of spending on IP networks and infrastructure 5.1.2. How much viewing becomes an individual pastime 5.2. Definition and qualification of the three scenarios for 2025 5.3. Impact of the three connected TV scenarios
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