(Entertainment-NewsWire.com, March 22, 2016 ) New York, NY -- Mimi's & Fifi's Wine Accessories has launched a YouTube channel, which will host videos about its products, as well as information about wine and wine culture.
"Consumers today are searching everywhere for information about products they're interested in," a spokesperson for the company said. "One of the most popular places to search is YouTube, so we want to make sure that if wine enthusiasts are looking for products there, they'll be able to find us."
Mimi's & Fifi's Wine Accessories, makers of premium wine accessories and bar tools and accessories, has announced that its first product, a wine aerator decanter, is in production and will be for sale soon. One plan for the new YouTube channel includes product overviews and demonstrations.
"Video is a powerful medium for showing exactly how easy a product is to use, and how well it works," the spokesperson said. "We're excited to start producing videos that show off our products."
Another type of video planned is about wine generally and about wine culture.
"We're going to produce videos of wine tastings that discuss the characteristics of different types of wine, including red, white and sparkling," the spokesperson said. "We're also looking into other types of videos, including how-to videos about various topics and videos about the history of wine. Topics such as wine culture and traditions are also possibilities."
The YouTube channel is part of Mimi's & Fifi's Wine Accessories' ongoing strategy of expanding the company's social media presence to ensure customers get the most information possible.
"We're a new company, and we're constantly looking at ways to expand our audience and reach new customers," the spokesperson said. "Our YouTube channel is part of that, and we're looking at other platforms, as well."
Mimi's & Fifi's Wine Accessories is a manufacturer and online retailer of luxury wine accessories, such as wine aerator decanters, wine bottle openers and corkscrews, wine racks, wine glasses, and more (http://www.mimisfifis.com)
