The brand, Mimi's & Fifi's Wine Accessories, is designed to offer customers a luxury experience at an affordable price, allowing them to enjoy wine in style, a spokesperson for the company said.
"We think that everyone should have the chance to enjoy fine wine and the entire sensory experience that goes along with that," a spokesperson for Mimi's & Fifi's Wine Accessories said. "That's why our brand is going to be offering top-quality, luxury-grade wine accessories and tools at affordable prices."
Started by two wine lovers, the brand will be offering products on Amazon.com and other e-commerce sites. One of its first products, which will launch soon, is a red wine aerator/decanter that quickly aerates wine, a process that enhances the flavor and aroma of the beverage. The aerator, which is based on patent-pending technology, delivers better taste and a smoother finish, the spokesperson said.
"Aerating wine is often overlooked because it can be time consuming," the spokesperson said. "But it's a key part of an excellent wine drinking experience. The air that mixes in during aeration makes the wine more flavorful and smoother. Our aerator solves the time problem and allows people to have perfectly aerated wine in the time it takes to pour a glass." The brand also plans to offer other wine essentials, including bottle openers, in the near future.
"We're excited to launch this brand," the spokesperson said. "We want to spread information about wine and the tools it takes to have the best possible wine drinking experience."
