(Entertainment-NewsWire.com, February 05, 2016 ) San Francisco, California -- Lush Items was caught out once again for being too cautious when investing in inventory, after it completely underestimated the demand for their latest lifestyle product - the Marvellissimo Coffee Dripper - which sold out in the first three weeks on Amazon. This is despite not being in stock before Christmas.
To test the market with this new product, their first inventory order was rather low. It is always a dilemma when testing the market with a new product, how much initial inventory to invest in. This is simply a question of weighing up the risk of running out of stock too quickly versus having too much stock for an unpopular product. Running out of stock too quickly can be viewed as the more favorable of the two options.
Just yesterday, Lush Items was informed that their new inventory order had arrived at the US warehouses and was now showing as available again on Amazon. Now that the Marvellissimo Coffee Dripper is back in stock, Lush Items can get started on their marketing campaign to build a greater brand awareness and a loyal customer base. It is now important to build upon the initial momentum generated by the product launch, and improve its rank within the competitive Kitchen And Dining Amazon category, as well as ranking for the most popular keyword searches done by customers looking to buy a stainless steel coffee dripper.
Since there is now greater confidence about the potential success of the Marvellissimo, larger inventory orders can be placed in the future, although there is still the issue of longer lead times. Lush Items may have to investigate whether there are other suppliers who can produce the same quality products in a quicker turnaround time.
The Marvellissimo Coffee Dripper is a double layer, 18-8 kitchen grade stainless steel mesh filter cone, designed for a large single-serve custom made coffee brew, which sits in a sturdy stainless steel wire rack on top of a mug. The outer box gives detailed instructions for use and maintenance, with some helpful brewing tips in addition.
The Marvellissimo Coffee Dripper is currently available on Amazon at a New Year sale price of $22.99, and has a full refund guarantee.
Julie Stevens (Sales Director) said, "It's exciting to be back in stock. Now we can concentrate on further marketing to improve our rankings within Amazon. ".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of lush and essential household products. The Marvellissimo Coffee Dripper is its best selling lifestyle item. It is both stylish and practical, and comes with full refund guarantee.
