(Entertainment-NewsWire.com, January 21, 2016 ) San Francisco, California -- Lush-Items launched their MagniViz Magnifying Glass in early December on Amazon in the UK, and received a Low Stock Alert from Amazon well before Christmas. In fact, within the first 2 weeks, sales in the UK exceeded sales in the US, and in just over 2 weeks, the MagniViz was out of stock completely. Originally, it was thought that the first inventory order would last at least a couple of months whilst the product gradually became established. However, Lush Items has had to order more UK inventory much earlier than expected.
The timing of inventory orders is crucial this time of year. Obviously in Western economies, companies must stock up for the Black Friday to Christmas period. Once Christmas has passed and stocks are running low, companies who source their inventory from China or other Far East countries, must consider their stock levels, taking into account the factory holidays for Chinese New Year.
There is often a mad rush for orders from Chinese suppliers in January, making it a risky time when establishing a new product. A small company can only attempt to get the balance right between ordering too much and too little stock initially. On reflection, a large stock order in early in December would be the best approach, providing sufficient inventory to last both over the remainder of Christmas and the Chinese New Year factory shut down.
The MagniViz is a multi-purpose, portable magnifying glass which can be used either hand held or hands free, due to the fold away stand. It has an acrylic lens with 3x magnification and comes with a soft cleaning cloth, both of which are protected inside the outer box by a polythene bag. The magnifying glass has two LED lights which require 2 x AA batteries (not included). Instructions are on the back of the box for how to unfold the stand and replace batteries.
The MagniViz Magnifying Glass is currently available on amazon.co.uk at a New Year promotional price of £9.99, and has a no quibble refund guarantee.
Julie Stevens, the Lush Items Sales Director commented , "We are amazed at how quickly the MagniViz has taken off in the UK market. It is likely that we will run out of stock before Christmas.".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of lush and essential household products. The MagniViz Magnifying Glass is its best selling home office item. It is both beautifully designed and practical, and comes with full refund guarantee.
