"The traditional advertising options of using TV and print ads in newspapers and magazines are no longer the best options," advises Roger Graham, who is the CEO of Castle CS. "Most of today's Vancouver shoppers go online to do their research on the products they want to buy, so it only makes sense that businesses advertise online as well to get the attention of their target customers."
According to a 2014 poll, 81% of shoppers go online to conduct their research before they buy. About 60% use a search engine like Google first, and 61% read product reviews.
"This means that if a business wants to have their products seen by Vancouver consumers, they really need to make sure that they're found online," emphasizes Graham. "For us, it starts with having a website, and then we use SEO to make sure that the website gets to the first page of results."
SEO refers to search engine optimization, and its purpose is to increase a website's visibility through search engines like Google.Various studies have shown that comparatively few people bother to look at the second page of results. "When a client's website is featured on the first page of Google results in Vancouver area, it adds credibility for the client and it also increases the traffic to the website," says Graham. "The real advantage here is that the advertising targets the most likely buyers because they indicate what they're looking for when they type their keywords in Google."
In traditional advertising models such as TV spots and print ads, there's no way for a business to know whether the people who see the ads are potential buyers. In addition, print ads and TV spots are much more expensive than most online advertising solutions.
"What's more important is that with online advertising, we can also help our clients reach mobile Internet users, and that really increases a brand's visibility," explains Graham. "That means they can even reach shoppers who are already in a competitor's shop, who is doing research on prices in the area."
Castle CS has clients in various industries who all advertise online in Vancouver. These include various health care companies and clinics, professional practices, retail and wholesale companies, and even companies in the education industry.
About Castle Communication Systems: Castle CS is an industry-leading hub for online advertising services in Vancouver. They are located at 1220 West 6th Avenue #101, Vancouver, BC V6H, Canada and can be reached by phone at (604) 670-0520. To learn more, visit the Castle CS website at http://www.castlecs.com/, like their Facebook Page at https://www.facebook.com/CastleCS, and subscribe to their YouTube Channel at https://www.youtube.com/user/CastleCommunications/.
