(Entertainment-NewsWire.com, November 26, 2015 ) Pensacola, Florida -- "The most important factor is to link your product in a logical way to the holiday or event," said Johnson. "Consumers are inundated with y sales pitches and your job is to create a clear link between the holiday or event and the need for your product."
Bunny Jolly is the creator of the FlightJoy car seat travel bag that makes transporting booster seats, infant carriers and car seats easier for parents. The travel bag is an efficient gate check bag that protects seats from dirt and grime and allows parents to keep their child seats close at hand and ready to use during trips by plane, train or bus.
Before trying to market for a holiday, it's essential to determine if a strong connection can be made between the holiday, event and the product. Some products are simply not designed to be marketed around a specific holiday. It's a good idea to examine the culture, concepts and historical aspect of the event to ascertain if a link can be made.
Thanksgiving and Christmas are prime marketing holidays that typically involve extensive travel plans. Any product that makes traveling with children easier, safer, and more convenient offers a means of forging a link and demonstrating how the product is essential for carefree travel.
Black Friday and Cyber Monday have become two of the most highly anticipated shopping days for consumers. In addition to offering special deals during those times, offering to meet the lowest price of competitors and/or refunding the difference can be a powerful and persuasive marketing tool. Emphasize experience and quality if the business is unable to compete with competitor pricing.
National Entrepreneur's Day may not seem as flashy as others, but it offers the opportunity to bring a company and its products to the attention of potential customers. Celebrated in November of each year, it celebrates new business, innovation and the creation of new jobs.
The tips provided by Bunny Jolly provide entrepreneurs and small business owners with ideas for holiday and special event marketing that calls attention to companies and their products. Repetition breeds familiarity and it's critical for entrepreneurs to keep their businesses and products in the forefront of consumer awareness. Marketing for specific holidays and events is an easy way to accomplish that goal.
Amazon shoppers can purchase FlightJoy exclusively through Amazon. Color available in Blue and Red, too.
About Bunny Jolly
Established in May 2015, BunnyJolly has earned a reputation for providing durable and reliable products that fit the needs of modern lifestyles. The firm maintains a presence on Facebook, Twitter and Pinterest
