The global alcoholic drinks market increased at a CAGR of 3.1% between 2010 and 2014. In comparison, the European and Asia-Pacific markets grew at CAGRs of 1.7% and 5.3%, respectively, over the same period to reach values of $505.1 billion and $360.1 billion, respectively, in 2014. In 2020, the global alcoholic drinks market is estimated to be valued at $1,451.6 billion.
In Europe, the German market grew at a CAGR of 0.7% during 2010 and 2014 to reach $76.5 billion in 2014, and the U.K. market grew with a CAGR of 0.3% during the same period to reach $69 billion in 2014.
Emerging economies are expected to witness increased demand for alcoholic drinks. The Asia-Pacific alcoholic drinks market performed tremendously well and witnessed strong growth momentum in recent years. The trend is likely to continue till 2020, but the market situation will differ from country to country. For example, The Indian market witnessed double digit growth in recent years, while the more developed Japanese market showed consistent decline. The consumption of alcoholic drinks in the Indian market increased at a CAGR of 13.5%, while in Japan, the market decreased by a CAGR of 2.4% during the period 2010-2014.
Market Volume and Forecast:
The global alcoholic drinks market in terms of volume is expected to growth at a CAGR of 2.1% during the period 2015-2020. In Europe, the alcoholic drinks consumption in terms of volume increased by a CAGR of 0.1% during the period 2010-2014. The market's volume is expected to rise to 67,951.6 million liters by the end of 2020, representing a CAGR of 0.5% during the period 2015-2020. In Asia-Pacific, the consumption in terms of volume increased at a CAGR of 4% during the period 2010-2014, to reach 96,754.9 million liters in 2014.
Category Segmentation:
In 2014, beer, cider & FABs was the leading segment of the global alcoholic drinks market, accounting for 48.5% of the market's total value. The spirits segment contributed 27.5% to the market's aggregate value. In Europe, beer, cider & FABs is the largest segment of the alcoholic drinks market, with total revenues of $211.9 billion. The wine segment contributed revenues of $178.8 billion in 2014. In Asia-Pacific alcoholic drinks market, the beer, cider and FABs accounted for 55.2% of the total market.
In 2014, Europe accounted for 42.1% of the global alcoholic drinks market value; whereas, Asia-Pacific accounted for 30% of the global market. In Asia-Pacific alcoholic drinks market, China alone accounted for 48.3% in terms of value and Japan accounted for 17.2% in terms of value.
Distribution Channel:
In the global alcoholic drinks market, supermarkets form the leading distribution channel, accounting for 42.8 % share of the total value of alcoholic drinks sold and on-trade channel accounted for 33.7% market share. In Asia-Pacific, on-trade forms the leading distribution channel, contributing 31.4% to the total sales of alcoholic drinks in terms of volume in 2014.
The global alcoholic drinks market databook includes market size and forecast for the period 2010 to 2020 in terms of value and volume. The databook also includes market breakdown by segment and distribution channel for the year 2014.
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