(Entertainment-NewsWire.com, June 06, 2015 ) New York City, New York -- There are obvious reasons why customers decide to purchase a specific product over the others of the same category even though the difference in specifications may be minimal, or even where there is no difference at all. III LAB's Ice Orb Cast (IOC) positions itself at upfront with its competitors in the market with maximum differences from the very beginning to be outstanding.
For a start, the IOC has undergone more than 90 days of product testing for its functional efficiency and its durable quality during its suppliers sampling phase. Thereafter, the color white has been derived to depict a unique product meant for use at freezing temperatures and for an eye-soothing effect with prevalent light-colored interior refrigerators.
The colors appointed by III LAB for its logo, packaging design and website stand for a brand of elegance, global presence and no frill scientific problem-solution approach. Its product packaging, so far, has been enhanced over 5 editions to carefully yield better marketing communication, information showcase and gift-able appropriateness to the customer.
III LAB's ice ball maker is a product that has more to offer besides its proven results wrapped within a chic box; included within the packaging is a privileged offer reserved for return customers, some extra information and an exclusive membership invitation. This means that III LAB has taken into account the experience of the customer before and after the sale.
In today's expedited online shopping progression, as the sequence of the customer visiting the local store to purchase a product off a shelf is gradually expunged; one loses more than just the enthusiasm for those sensations that were once fondly attached to the physical action of browsing and shopping.
Such newfound convenience does come at the expense of human health indirectly as one finds the need to get out of the home less and less. Others may even argue anything from it being a question of personal lifestyle preference to as far as carbon footprint awareness.
Therefore, prioritizing the customer's experience above everything else has always been the core focus for III LAB, regardless of technology advancement. Equally important, what it sells to its customers is of fundamental influence to the subsequent effects on the society at large, profit or not.
About III LAB
III LAB constantly grazes within and beyond the realms of the Internet pastures to understand and create unique products of innovation and value for the people. By "innovation", they mean products that make lives easier. By "value", they mean practicality of use and fair pricing.
