A demonstration of the BrightSpring Silicone Baking Mat in use
(Entertainment-NewsWire.com, January 12, 2014 ) Cambridge, Cambrisgeshire -- BrightSpring have announced that they have expanded into Italy providing Italian consumers the opportunity to own the BrightSpring Silicone Baking Mat for the first time. Following recent moves to sell in Germany and France, the bakeware brand continues to widen their reach to people in the EU.
Italy has a proud baking culture and has invented some of the most globally recognized breads and pastries in the world today.
Ciabatta bread originates from southern Italy, focaccia bread comes from Liguria and one of the most popular breads of them all, pizza, originated in Naples.
BrightSpring believe that their product will be a great help to home bakers of all abilities. The BrightSpring Silicone Baking Mat provides a simple solution to food sticking to a tray during baking. Rather than using parchment paper or grease and butter, the baker can put food straight on to the mat ready for the oven. When the bake is done it can be removed from the mat effortlessly by hand without the need for a spatula.
BrightSpring co-founder, Colin Matthews, commented "The chance to offer our product to people in Italy was an opportunity that we had to pursue. Italian people have a great passion for baking and we feel our baking mat will very well received there as not only does it make preparation so much quicker and easier but it also produces better end results.".
The BrightSpring Silicone Baking Mat, or Silicone Tappetino da Forno in Italian, can be purchased through amazon.it and is available at half price until the end of January.
About BrightSpring
BrightSpring is a brand of kitchenware and bakeware, bringing professional quality products to the home.
On their website, BrightSpring explore the endless possibilities of their non-stick Silicone Baking Mat.
