(Entertainment-NewsWire.com, August 12, 2013 ) Alberta, Canada -- In Los Angeles today, Flixel Photos Inc announced that Tyra Banks, businessperson and supermodel has made a significant investment through her limited liability company Fierce Capital. Flixel’s latest evolution in the art of photography, “Cinemagraph” adds an exciting new dimension to pictures. Flixel “Living Photos” create a seamless element of motion across an otherwise still image. Whether its or fabric gracefully flowing from a gown or sexy hair dramatically blowing in the wind this groundbreaking technology adds an innovative element to traditional photographs.
“I introduced my team to Flixel in the middle of a meeting and it completely derailed the agenda. At one point, I lost control of the meeting because my team just had to see more! We spent the rest of the time going through the images and discussing the technology and creativity behind Flixel. I can’t wait to introduce Flixel to the America’s Next Top Model audience,” said Banks. “Beyond the fans, I know avid app users, photo enthusiasts and professional photographers will have the same reaction.”
Flixel-branded Cinemagraphs will be seen during ‘America’s Next Top Model’ Cycle 20, because of this business relationship. On August 2, CW Network premiered Cycle 20, which delivered the series’ highest-rated and most watched premiere in two years. Friday, August 9, the show will unveil the first of many Flixels that were created by Flixel’s own creative agency in conjunction with many of the most innovative fashion photographers in the world. During Episode 2, technical and creative services to global entertainment franchises will be offered.
“Tyra mail” and “Living Photos” will be included in each judging session taking Flixels incorporated to the next level. Tyra will “shoot” the contestants using the technology in one segment of the show. “The fashion industry is always at the forefront of innovation, and Flixel is leading the way to the next major evolution in photography,” Banks said. “The edgy, cool influencers in the fashion industry and advertising are going to take this and run with it, because they are always looking for new ways to ‘wow’ their audiences.”
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