How Readers Can Get Free Ebooks With ADAP at Indiegogo
ADAP: How Authors Get Paid to Write
(Entertainment-NewsWire.com, March 05, 2013 ) South Setauket, NY -- BookIM is announcing the launch of a new platform for ebook advertisements, called ADAP, Advertising for Authors and (Independent) Publishers that balances the needs of authors and readers. Over the past five years technology convergence has been severely challenging the conservative book publishing industry and in its wake authors have had to face the prospect of continuously declining royalties from their writing efforts. Yet, most readers of ebooks are demanding lower cost or even free ebook novels. Unfortunately, that’s a not very sustainable business model for independent publishers and self-publishing authors. Piracy is rampant and odious copy protection combined with DRM schemes have become the norm among large publishers and ebook retailers. So how does the publishing industry reconcile the two conflicting needs for monetizing ebooks by publishers and authors versus keeping ebooks low cost or for free for potential ebook readers?
ADAP brings together leading members of the advertising and publishing world to offer alternatives to the existing publishing model by creating a cloud technology platform that delivers ebooks advertisements in manner that is unobtrusive to the reader. In essence, ADAP is an advertising marketing platform that gives self-publishing authors new opportunities to earn money from writing. The ADAP program is also being offered to independent publishers that primarily service the self- publishing writing community.
The core technology in ADAP is ARPE, the Author-Reader Preference Engine that balances the personal choices of authors and readers to create a seamless reading experience. ADAP requires that both the authors and readers opt-in to the program and they are subsequently evaluated to select the appropriate ad content in accordance with their own personal tastes and consumer interests. Based on their selections ARPE, by use of a proprietary rating algorithm, generates a custom ebook formatted with the selected ads that is then delivered directly to the reader. The ads are placed strategically throughout the novel, as for example, at the end of a chapter. The experience is very much in line with what is seen with traditional periodic publishing and actually harkens back to the early days of novel serialization within magazines. If something catches the reader’s interest the reader can choose to follow the ad copy; if not, the reader can simply move on to the next page in the novel and continue with their reading uninterrupted. The reader gets ebook ads that they are comfortable with; the advertiser, in turn, gets a motivated customer while simultaneously the author collects a much needed monthly disbursement based on the number of ebooks downloaded.
The program was conceived by Erik John Bertel, himself a self-publishing author and an advocate for the self-publishing writer movement. To also engage publishers BookIM is introducing the ADAP Affiliate program and is extending an invitation to all independent publishers to participate and enroll their authors into the ADAP program.
Additionally, BookIM is teaming with Indiegogo in a crowd funding campaign to raise funds to set the specifications and for developing the beta version of the ADAP Cloud Technology Server platform necessary to implement the ADAP program. This infrastructure will handle the author/reader preferences and the downloading of the customized ebooks. Moreover; there are numerous perks in the Indiegogo campaign to encourage the participation of readers and authors in the development of this marketing platform. Visit http://www.indiegogo.com/projects/adap-cash-for-authors-freedom-for-readers for more information about ADAP at Indiegogo.
BookIM is an independently owned Internet marketing company that was started in 2011 that specializes in marketing services for the book publishing industry. The company’s development staff is managed by Erik John Bertel and Erik has over 15 years’ experience in Internet Marketing and application development with several Fortune 1000 companies. For more information about the ADAP Program, or to schedule an interview with Erik John Bertel please email ebertel@bookim.org or call 631-751-5116.
About BookIM:
BookIM (http://www.bookim.org/) is announcing the program launch of ADAP, Advertising for Authors and Publishers, an ebook advertisement platform that balances the needs of both readers and authors. ADAP will give self-publishing authors new opportunities to create revenue from their writing.
