(EMAILWIRE.COM, November 14, 2008 ) LOS ANGELES — Legendary rock singer, songwriter and guitarist Joan Jett will shine in a Syren Buckle Shoulder Latex Tank Top (http://www.syren.com/latex-rubber-tops-p-31-buckle-shoulder-latex-tank.aspx) by designer Jeffrey Gent when she performs on "Nissan Live Sets" (http://new.music.yahoo.com/nissanlivesets/) on Yahoo! Music on Monday, November 17th with her band The Blackhearts.
"I've worked with Joan on her latex styles for years and it's always exciting for us to see her perform in a Syren outfit," said Gent. "We all know how influential Joan has been in the world of music, but she has also been a fashion trailblazer. Joan Jett's style has inspired fashions from the streets of L.A. to the runways of Paris."
"Nissan Live Sets" have attracted over nine million unique visitors, prompting MTV Networks HD Channel to pick up the content for on-air distribution in late 2007. According to recent stats there have been 84-million video streams of the online concerts.
"I've been wearing Syren latex on stage for over 10 years now. I think it looks great and definitely has an edge to it. It helps me to sweat a lot, which really puts me in the perfect headspace for a kick ass show! It cleans up nicely too," says Jett.
Jett has been writing songs since she was 15 years old and broke the rock and roll gender barrier in her teens with her all-girl band The Runaways. She has had eight platinum and gold albums and nine Top 40 singles (including "Bad Reputation," "I Love Rock 'N' Roll," "I Hate Myself For Loving You," "Do You Want to Touch Me," and "Crimson and Clover"), and is also the founder of her independent label, Blackheart Records, which releases many up-and-coming bands. In addition to her appearance on "Nissan Live Sets," Jett has been touring extensively with The Blackhearts, and even made a guest appearance on "Law and Order" this fall.
For over 15 years, Syren has supplied latex designs to the entertainment industry and private customers, who shop for the latest styles at its retail store on Sunset Boulevard. The handcrafted, high-quality Syren creations are popular because of their second skin appeal, which flatters the figure and allows ease of movement without sacrificing aesthetics.
* Photo courtesy of Stephanie Cabral.
About Syren: Syren Couture is the world's leading latex fashion house. The designs from this creative studio are entirely handcrafted by skilled artisans in Syren's Los Angeles workshops, and the body shaping, flattering styles have had a strong impact on the mainstream fashion scene, winning praise from mainstream and fashion media alike. When the "Catwoman" suit created by Syren Couture for Michelle Pfeiffer's role in "Batman Returns" was recently displayed at the highly-publicized "Superheroes: Fashion and Fantasy" exhibit at New York City's famed Metropolitan Museum of Art, fashion editor Anna Wintour appeared on "The Today Show" to talk about the exhibit. When asked which was the best dressed of the superheroes on display, the legendary Wintour replied, "Catwoman every time, absolutely!"
