Prenatal vitamins supplements consist the minerals and vitamins that are necessary for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a regular diet and should not be used as a food supplement. These supplements have helped in the drop of birth defect risk, preterm birth, and low birth weight while at the same time serving women to maintain their own health during pregnancy. Prenatal vitamins are akin to other multivitamins but comprise various amounts of specific nutrients to suit exactly the requirements of an expecting mother.
Major driver which is influencing the growth of prenatal vitamin supplements market is The rising health consciousness among pregnant women regarding proper diet, A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. The retailing of prenatal vitamin supplements has boosted up significantly due to the rise in income levels and marketing initiatives by the market vendors.
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The global Prenatal Vitamins Supplements market is partitionedaccording to Type and Sales Channel. With respect to the Type, it is sectioned into Folic Acid, Iron, Calcium, Essential Fatty Acids, Others. Folic acid supplements held the major share of this market section. Essential fatty acids are likely to witness the highest growth rate due to the increasing trend of supplement use in working women and product innovation by cheif market players. with respect to Sales Channel, it is sectioned into Retail Sales, Direct Selling and Online Sales. Prenatal vitamin supplements are gaining reputation in the market due to aggressive marketing and improveddistribution channels increasing ease of access to the consumers. Online stores accounted for the chief share in the prenatal vitamin supplement market due to the availability of a wide variety of products as compared to supermarkets and drug stores.
Geographically the market is partitioned into various regions namely North-America, Europe, Asia-Pacific, Latin-America and Middle-East and Africa. North America accounts for the major share of the market due to the higher access of dietary supplements, rising number of self-directed consumers, and easy availability of quality products. Europe istailed by North America in sales of prenatal vitamin supplements. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the launch of safe and efficient products in Europe. Asia-Pacific is likely to witness the highest CAGR during the forecast period.
Prominent players in market arelike Church & Dwight Co Inc., Country Life, Garden of Life, Rainbow Light, Biotics Research Corporation, MegaFood, Metagenics, Nutramark, New Chapter, Pharmavite and Twinlab.
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