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Purlem.com Announces Partnership with American Printer Magazine.

 



(EMAILWIRE.COM, April 21, 2012 ) Chicago, IL -- Purlem.com has already made its mark on the marketing landscape with its unique personalized URL and landing page service. Taking this concept one step farther down the path of technology, American Printer Magazine is utilizing the power of Purlem to tie their physical magazine to the online world – providing each reader with a personalized publication.



In light of this, Purlem is today announcing a new partnership with the OutputLinks Communications Group, parent company of American Printer magazine.



Purlem’s services are an integral component of the OutputLinks Communications Group’s new B2MeMagazineTM platform. The platform which was used to re-launch the company’s American Printer magazine provides subscribers a personalized 1:1 experience by integrating the power of print with database, social media, mobile and web technologies.



The integrated technology puts the power and control of personalized media into the hand of each of the magazine’s readers. By scanning one of several QR codes or visiting a personalized URL, readers are able to directly engage with the publication’s advertisers, publishers and contributing authors.



The OutputLinks Communications Group team formed their partnership with Purlem in an effort to energize offline print magazines with the freedom and opportunities of the online world. By using technology developed by Purlem, The B2MeMagazine platform creates a series of 1:1 QR codes and personalized URLs that allow print magazines to truly come to life.



"American Printer began serving the print industry in 1883. When we heard it was going to shut down, our team felt this print industry icon deserved to live. So we bought it and set about giving it new life by using the full power of today’s integrated, interactive print technology," said Andy and Julie Plata, co-CEOs of OutputLinks Communications Group.



“It has been a true pleasure to work with the team at American Printer,” says Martin Thomas, Purlem’s founder. “Their B2Me Magazine platform is a true game changer. I don’t think we’re ever going to look at magazines the same way again.”



American Printer’s initial B2Me issue contained twenty percent personalized content. Personalization will increase with each subsequent issue, with an aim to provide a 100% B2MeMagazine format soon thereafter.



“To see this 130 year-old magazine, that I have been associated with for over 15 years, come to new life is truly amazing,” says Katherine O’Brien, American Printer’s senior editor. “With Purlem’s technology and the OutputLinks Communications Group’s vision, I see a great future for American Printer”.







About Purlem.com



Purlem is a web-based application that enables companies to develop new business with Personalized URLs. A Personalized URL, or "PURL," is a unique website personalized to each prospect or customer. PURLs are known to substantially increase response rates and overall marketing effectiveness. With a focus on being affordable and easy to use, Purlem has become the fastest growing Personalized URL platform in the world.



About American Printer



American Printer, an OutputLinks Communications Group division provides printers and graphic arts professionals perspectives on the business trends and technical innovations that are shaping the printing industry. American Printer’s printed magazine delivers in-depth news, management, prepress, press and postpress related articles to its 26,000+ subscribers. In addition, every issue provides real-life examples of database, social media, web and mobile technologies integrated with the latest in print technology. American Printer endeavors to foster an interactive relationship between subscribers, advertisers and columnists by transforming B2B monologues into 1:1, B2MeTM dialogues. Visit AmericanPrinter.com.



About OutputLinks Communications Group



OutputLinks Communications Group, the parent organization of American Printer, is a growing set of global business divisions, narrow-casting to various components of the corporate communication ecosphere. Each division incorporates a centralized, collaborative, non-competitive forum, utilizing web portals, publications, social media, segment-specific search engines and related research tools. The OutputLinks Communications Group divisions include: GCWorldBiz, GreensheetBIZ, MPSConnect, CMOConnects, OutputLinks, OutputLinks France, OutputLinks Italy and OutputLinks Latin America, OutputLinks UK and OutputLinks Australasia. To learn more, visit www.OutputLinksCommunicationsGroup.com.



Purlem
Marty Thomas
(800) 276-5335
support@purlem.com

Source: EmailWire.com

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