(Entertainment-NewsWire.com, August 17, 2018 ) The pursuit to make fluids like water more favourable and equipped with supplementary dietary benefits without the carbonation process is on track in recent times. This lead to the addition of ingredients ranging from natural or artificial flavours, sweeteners, sugar, vitamins, minerals and other enhancements to formulate enhanced water.
Global Water Enhancers Market was worth USD 2.35 Billion in 2018 and estimated to be growing at a CAGR of 13.36%, to reach USD 4.40 Billion by 2023.
The marketing of enhanced water typically capitalizes on the healthful image of water combined with the perceived health, functional or taste benefits of one or more additional ingredients. The ease of mixing or blending with water and the ease of eliminating the product from mixing and application equipment are two characteristics of immediate interest.
With the increase in obese population around the world and the belief that that carbonated drinks increase the chances of obesity. Hence, Customers, due to rising health awareness, are avoiding the consumption of these carbonated drinks and switching towards water enhancers. Absence of stringent regulations from regulatory authorities, lack of consumer friendly manufacturing practices by market players and intake-safety concern as well as the lack of awareness among the consumers are some of the restraints that are hindering the growth of the global water enhancer market.
The Global Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography the market is analysed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America controlled the sector with highest number of market share followed by Europe. Asia-Pacific is an emerging market due to its higher health and fitness conscious populations and is expected to grow with the highest estimated CAGR during the forecast period.
Market Segmentation
By Active Ingredients
Vitamins
Electrolytes
Sweeteners
Anti-oxidants
Other Ingredients
By Source Type
Fruits
Vegetables
Tea and Coffee
Coconut water
By Product Type
Flavoured drops
Energy drops
Fitness and workout drops
The Scope of the report:
Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
Segment-level analysis in terms product type along with market size forecasts and estimations to detect key areas of industry growth in detail
Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
Study the micro environment factors that determine the overall profitability of an Industry, using Porters five forces analysis for analyzing the level of competition and business strategy development
A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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