This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
Shortening is any fat that is a solid at room temperature and used to make crumbly pastry and other food products. Shortening is used in pastries that should not be elastic, such as cake., as it prevents gluten formation. Although butter is solid at room temperature and is frequently used in making pastry, the term "shortening" seldom refers to butter, but is more closely related to margarine.
The global shortenings market is expanding with considerable growth potential over the next five years. The growth of this market can be attributed to the growth of the convenience food sector, favorable functional properties of shortenings, and growth in usage and applications of shortenings in bakery & confectionery products and snacks & savory products.
