(EMAILWIRE.COM, October 28, 2011 ) London, UK -- PR submissions can be such an effective way of getting really decent links and increasing link popularity that only a foolish SEO ignores them. However, though a website owner can get great backlinks from PR releases and boost your rankings nicely, the effect can be rather temporary. PR Releases, by their very nature, are only in the ‘limelight’ for a limited time. So how can you increase the longevity of the effects of PR release backlinks?
Getting high quality PR release backlinks
The first hurdle is getting the links, and getting good links. links. ItÂ’s no secret that one superb quality link from an excellent source is worth putting the effort in for. There is little benefit, especially long-term, in gaining hundreds of mediocre links. With backlinking, it really is quality over quantity and that can be quite a challenge to take on with the new broader online target audience. Gone are the days when it used to be enough to be enough to send your PR release to one or two news wires and consider it a job well done. With the copious numbers of media sites available today, a webmaster has to do a lot more with their PR release to achieve the results they want. They have to earn those backlinks and learn quickly how to pitch for each type of online submission.
As with all content created for the web, the target reader must come first when writing begins. Just the same as press release writers do not write for search engines first, they do not write for backlinks first in a PR release. A webmaster cannot afford to lose focus of the purpose of their copy – why they are writing it, who they are writing it for and what effect they want it to have. A little extra time invested at this stage will pay dividends later.
The best backlinks are created between content that is extremely relevant and useful, even educational. This is no less true for PR releases. Yes, the primary function is promotion, but that does not negate any ability to make them tick all the boxes. It is keeping this in mind when writing the PR release that will mean the difference between a whole lot of links that do little and a few links that do masses for the website. The chances of longevity of the effect on the rankings will also improve through the relevance of the information contained inthe PR release. A PR release that really makes the grade can get picked up by news sites/social media sites and warrant a live link and a place in the archives so itÂ’s worth getting this part of the process spot on.
Writing the release the right way can even afford you the opportunity to archive the article on the website, creating permanent content and keeping a backlink to the site. Maybe a webmaster will be fortuitous enough to get a mention on a highly relevant blog, securing not only a nice link but a long-lived one.
If done right, and can get decent backlinks, the webmaster can get a decent effect on their rankings. However, there is nothing more frustrating than seeing the rankings climb and then plummet because what you have actually been working on the last few weeks is a ‘quick fix’.
So how to keep the rankings longer?
We’ve touched on some of the more obvious ways a person can maintain the effect from good backlinks to the PR release – making the content archive-friendly, useful, and with a broad appeal, but what else can a webmaster do?
When trying to increase the duration that the PR release backlinks are effective for, what a writer needs to do is increase the length of time the PR release has ‘currentness’. If the PR release becomes outdated, so to will the links associated with it. The tricky bit is maintaining that currentness and that’s where backlinking directly to the release url comes in handy.
Once the PR release starts to lose this ‘currentness’, i.e. when it starts to become yesterday’s news, it’s time to start backlinking to its url. Usually, press-worthy releases naturally attract links on the day of their release and for a few days following. After that, press releases tend to stop attracting links simply due to the fact that they drop down in the ‘latest news’ sections of PR sites, having been replaced by ‘newer’ press releases. Whilst press releases can often rank high themselves, this high ranking is often short-lived due to the sudden decline in link velocity as they fall down the pecking order. Hence, if you start backlinking consistently to the press release, it will give the impression of continued newsworthiness. The press releases will rank better for longer due to the fact that the writer is building links to them continuing their relevancy. This, of course, has the knock-on effect of pushing the main site higher through virtue of being linked to by the press releases, which in turn attract ongoing links as part of your http://www.coffeekicks.com/">SEO campaign.
About Coffee Kicks:
Coffee Kicks is a website owned and operated by Phil Byrne, a UK based web marketer. Phil is coordinating the web marketing activities for their clients at H2 and promoting his own websites within the travel and web marketing niches.
