Energy drinks are widely consumed by adolescents as the products claim to improve performance, endurance, and alertness. Increased urbanization, rising disposable income and growing health consciousness among the Indian youth have increased the demand for non-carbonated drinks. At the same time, long and erratic working hours and the trends of social gatherings are driving Indian consumers towards the consumption of energy drinks, which are primarily classified as non-alcoholic, caffeinated beverages. However, health concerns regarding high sugar content restrict growth, which also serves as an opportunity for manufacturers to use innovative ingredients and products.
Major Players:
RED BULL GMBH, COCA-COLA, PEPSICO, MONSTER BEVERAGE, SPITZ KG, KRUNGSIAM BEVERAGE, JK ANSELL, KG FUNCTIONAL BEVERAGES, HECTOR BEVERAGES, HEINZ INDIA, BISLERI, VEDANTIKA HERBALS, DABUR, GOLDWIN HEALTHCARE and XXX ENERGY DRINKS, amongst others.
Canned and bottled energy drinks hold a major market share in India. These products are sold in supermarkets, hypermarkets, and vending machines. Energy drinks with caffeine are high in demand since they help consumers regain energy and increase their stamina. The major ingredients used in energy drinks are caffeine, amino acids, vitamins, and sugar.
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Analyzing outlook of the market with the recent trends and Porter’s five forces analysis Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years 3 months analyst support along with the Market Estimate sheet in excel.
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Companies Mentioned:
Red Bull, Monster Beverage Corporation, Rock Star Inc, Coca-Cola, PepsiCo, TNT Energy Drink, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Vital Beverages Pvt. Ltd., Cloud 9
Some Points from Table of Content:
1. Introduction 1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology 3. Key Findings of the Study 4. Market Overview
5. Market Dynamics 6. Market Segmentation 6.1 By Ingredient Type
6.1.1 Vitamins
6.1.2 Sugar
6.1.3 Caffeine
6.1.4 Guarana
6.1.5 Others
6.3 By Packaging
6.3.1 Bottles (Pet)
6.3.2 Cans
6.3.3 Glass Bottles
6.3.4 Others
6.4 By Sales Channel
6.4.1 Convenience Stores
6.4.2 Supermarkets/Hypermarkets
6.4.3 Mass Merchandisers
6.4.4 Food Services/ Sports Nutrition Chain
6.4.5 Drug Stores
6.4.6 Online Channels
6.4.7 Others
7. Competitive Landscape 8. Company Profiles
9. Appendix Contact sales@orbisresearch.com for more information.
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