(Entertainment-NewsWire.com, April 20, 2018 ) A reddish-purple berry found mostly around South America and Central America, the acai berry comes from the acai palm tree and is now one of the bestselling super fruits available in the market.
Ever since medieval times, acai berry has been consumed in the form of pulp by the natives of the region. Acai berry has also been credited for providing strength and energy to the natives. It can be added to a balanced diet to satisfy daily nutritional requirements. The Acai berry offers health benefits when they are converted to acai beverages due to the high antioxidant properties they offer.
The major factors affecting the Acai Berry market are consumer demand due to the various health benefits provided such as anti-aging, claimed cancer-cure, skin firmer and weight loss. In addition to this, the growing prevalence of health conditions due to changing lifestyles is adding more reasons for the market to thrive. Consumers are also becoming more aware of the various benefits provided by acai berries and this is yet another reason for the market growth. As for the restraints, there aren’t any major ones. The only factor hampering the market growth could be argued to be the relatively high costs and the lack of awareness about it in developing and underdeveloped countries.
The Europe Acai Berry market is broadly classified by Applications into Food and Beverages, Pharmaceuticals, Dietary Supplements, Personal Care or Cosmetics and Other Applications, based on Product Form into Pulp and Dried, by Distribution Channel into Hypermarkets or Supermarkets, Convenience Stores, Pharmacies or Drugstores, Online and Others. Based on geography, the Europe market is divided into Italy, France, UK, Germany and Spain. The European region has the second highest market share globally only behind the likes of North America, albeit with a low CAGR rate. The low growth rate of the region can be attributed to the fact that most countries in the region are in their pinnacle of development and the room to grow is fast decreasing.
The Acai Berry market is highly competitive with a large number of players. Key market players dominating the market with their products include AcaiExotic, Acairoots, Nativo Acai, Sambazon, Vision America International, Amazon Forest Trading, Energy Foods International, Organique Acai USA, Tropical Acai and Zola.
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