(EMAILWIRE.COM, September 06, 2011 ) Mobile internet use has spiked over the past two years thanks to the increase in Smartphones. This was forseen by abroadband.com and the group have tailored their services specifically for roaming access.
The company are a relative newcomer to the mobile internet market, but as they were born out of Telekom Austria the experience and foresight is understandable. Multiple sources have been predicting that mobile internet usage will surpass laptop and computer for a while now. In the UK alone mobile broadband use has reached 50% in 2011 according to a report
published by the BBC website (source: BBC news/technology). The rest of the world shows similar figures. Out of the estimated 4 billion mobile phone devices worldwide, 1 billion are now Smartphones and 3 billion are SMS enabled (source: digital buzz blog). Digital Buzz also reported on a study revealing that an estimated 27% of worldwide internet use is now conducted on mobile devices compared to 25% on traditional computer devices in 2011. AbroadbandÂ’s entry to the international roaming market has been well timed.
The operatorÂ’s strategy is to offer the lowest roaming prices for the customer from over 50 countries worldwide. Instead of paying high data charges abroadband customers are offered a flat rate global data roaming service that negates end of the month phone bill shocks. The technology magazine ZDnet discovered earlier this year that the biggest issue for mobile internet users is the high data charges that most operators impose on their customers. Abroadband saw this reaction coming and have left many of their competitors playing catch up in the roaming market.
The operator enables a customer to access the internet via their mobile or tablet device from around the world and bypass the usual high roaming charges. A flat rate fee of €0.59 per mega byte (source: www.abroadband.com) has ensured that hardly any other operator can come close to beating abroadband on cost and service. A dongle, sim or micro sim are all available depending on customer preference. Recognising the increase in Smartphone usage has meant that the sim and micro sim options are the most popular choices from abroadband.
Statistics from multiple sources all indicate that mobile internet will overtake traditional PC and Laptop use by 2014 (sources: Digital Buzz, BBC, ZDnet). Smartphones are one of the principal reasons behind this along with the recent addition of tablet devices entering the market. As such abroadbandÂ’s strategy to push internet on your mobile overseas is both relevant and attractive. The flat rate option prevents customers from receiving any unexpected charges on a monthly bill. A cost calculator is also included on the website allowing users to determine their own charges before even setting off travelling. The key component that the abroadband website has and that rival sites do not, is the planning element. Business and personal travellers can plan out exactly how much internet they will need before travelling and they can track their usage on the move as well.
Smartphone mobile internet use need not cost the earth. The services provided by abroadband prove this.
(EMAILWIRE.COM, September 06, 2011 ) Mobile internet use has spiked over the past two years thanks to the increase in Smartphones. This was forseen by abroadband.com and the group have tailored their services specifically for roaming access.
