(Entertainment-NewsWire.com, April 16, 2018 ) Frozen yogurt is a type of frozen dessert which is made of yogurt. The main ingredients used in frozen yogurt are milk, sugar, and other ingredients such as corn syrup, yogurt cultures, and non-fat yogurt powder. Frozen yogurt is enriched with probiotics and has low fat and sugar content. Therefore, consumers find it nutritious and healthy and consider it an alternative to desserts like ice-cream.
Publisher's analysts forecast the frozen yogurt market in the US to grow at a CAGR of 11.57% during the period 2017-2021.
The rising adoption of innovative packaging and marketing campaigns is one of the key drivers that will stimulate growth in the market from 2017 to 2021. Setting up marketing campaigns helps to increase sales and profits by promoting brand loyalty among consumers. Vendors are adopting integrated marketing communication using magazines, newspapers, and social media such as YouTube and Facebook.
Market driver - Emergence of frozen yogurt as a natural and healthy dessert
Market challenge - Increased competition from substitute products
Market trend - Product line extensions around frozen yogurt
Fundamentals of Table of Content:
PART 01: Executive summary PART 02: Scope of the report PART 03: Market research methodology PART 04: Introduction PART 05: Global construction market PART 06: Market drivers PART 07: Market trends PART 08: Global AEC market PART 09: Market segmentation by product PART 10: Geographical segmentation PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Five forces model PART 14: Key vendor analysis PART 15: Key vendor profiles