The purpose of social media is to connect, engage and share ideas with one another over social media networks. These ideas can be disseminated via press releases, messaging, blogging, micro-blogging, pictures, videos and ephemeral videos. From the business perspective, however, social media has become a channel to reach, interact, and understand prospective or existing customers' needs; fulfill these needs with content or links to companies' websites.
The relationship between company and customers that businesses initiate while using social media tools takes place through Social Media Marketing (SMM). In a post by Margaret Rouse at Whatis.com, Rouse defines SMM as a "form of Internet marketing that utilizes social networking websites as a marketing tool."
In the early years of social media, it was easy to attract and convert social media users into customers, but the astronomical growth of the medium, the ever-changing algorithms and millions of contents shared every day, SMM has become very difficult to implement and consume. It is for this reason, EmailWire, the global newswire with press release distribution services presents to businesses, "Social Media Marketing All-in-One For Dummies, 2nd Edition."
This easy to read book includes checklists, case studies, and example to help businesses decide the best places to spend marketing dollars. According to the publisher, the reader will learn valuable social media tools and analytics methods that can help in the success SMM efforts:
"A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions.
"Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more.
"Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success.
The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy. "
Houston, Texas based EmailWire.Com is a global newswire with unlimited press release distribution services that helps businesses to write, publish and distribute engaging press releases with images and video content for small and medium size companies across social media networks, blogs, newswires, news sites and aggregators. Public companies, private corporations or organizations, through their public and investor relations firms, also use EmailWire to publish and distribute news releases to reach their target audiences.