(Entertainment-NewsWire.com, February 16, 2018 ) Oats are widely used cereal grains grown for its seed and scientifically known as Avena sativa. Currently oats rank seventh in the world production of cereals after maize, rice, wheat, barley, sorghum and millet. Oats are internationally used as animal feed, cosmetics and consumer food. They have high nutritional values like proteins, vitamins, minerals, dietary fibre, beta-gluten, unsaturated fatty acids, and antioxidants.
Oats are suitable for human consumption as oatmeal and rolled oats, are the most commonly used as livestock feed. Oats are best grown in moderate climates such as autumn or in spring owing to their requirement of low heat and greater tolerance to rain compared to the other cereals. Oat flakes are currently the most popular type of oat based food products and they are gaining popularity globally in the form of breakfast cereals. Major part of oat production is used as animal feed while cosmetics constitute a small fraction of oats consumption.
High beneficial health effects, increasing awareness about animal nutritional requirements, changing farming practices, rise in confectionary food, increasing availability of low cost ingredients, increase in disposable income, innovative seed breeding techniques and rising health awareness are the factors driving the growth of the Europe Oats Market. However, factors like environmental variation affects and high cost equipment for farming are hampering the growth of the market.
The Europe Oats Market is segmented on the basis of type, application and region. Depending on the type, the market is segmented into steel cut oats, rolled oats, oatmeal, oat flour, instant oats and others. The rolled oats account for major part of the crop. On the basis of application, the market is segmented into bakery products, animal feed, food ingredients, health care, cosmetic products and others.
The majority of the produced oats is used as animal feed whereas oats as human food is expected to have fastest growing rate. The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. In Europe, Germany leads the market, followed by France and U.K. Europe countries are the main exporters of oats in the world.
The leading companies in the Global Oats market are The Quaker Oats Company, Bob’s Red Mill Natural Foods, Mornflake, Grain Millers Inc., Jordan’s Mill, Blue Lake Milling, Avena Food Ltd, The Hain Celestial Group, Inc., European Oat Millers, Wild Oats Marketing, LLC and Richardson International among others.
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