(Entertainment-NewsWire.com, February 15, 2018 ) The Latin America Water Enhancers Market was worth $113.85 million in 2016 and estimated to be growing at a CAGR of 13.1%, to reach $210.69 million by 2021. Product advancement, improved distribution and changing perception of consumers will be beneficial for this market.
Flavouring plain water with different variety of enhancers is high in demand in recent times. This lead to the addition of ingredients ranging from natural or artificial flavours, sweeteners, sugar, vitamins, minerals and other enhancements to formulate enhanced water.
Customers, due to growing health consciousness, are seen to be avoiding the consumption of carbonated drinks. Other factors driving the market growth are high demand of water enhancers at large scale and increasing consumption of bottled water. Lack of consumer friendly manufacturing practices and absence of stringent regulations are osme of the factors hindering the market growth.
The Latin America Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography Latin America market is segmented into Mexico, Argentina and Brazil. Mexico is leading the water enhancers market in the Latin America region.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
Market Segmentation 1) By Active Ingredients Vitamins Electrolytes Sweeteners Anti-oxidants Other Ingredients
2) By Source Type Fruits Vegetables Tea and Coffee Coconut water
3) By Product Type Flavoured drops Energy drops Fitness and workout drops
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