(Entertainment-NewsWire.com, February 13, 2018 ) The North America Craft Beer Market was worth USD 28 billion in 2016 and estimated to be growing at a CAGR of 22%, to reach USD 76 billion by 2021. Craft brewery produces small amounts of beer unlike the typical large scale production breweries and is independently owned. It started in United Kingdom in the 1970’s producing craft beers alongside regular beers and it quickly spread to Europe and other parts of the world later.
Craft beers produced by craft breweries are typically known for the most part described by their accentuation on quality, flavour and brewing techniques. Sellers in this market compete primarily on elements like price, product differentiation, distribution, promotion and quality.
North America Craft Beer Market is driven by factors like rising demand for low alcohol by volume drinks and flavoured beers, growing awareness of consumers about various flavours and styles of products, rising disposable income and rising consumption of alcohol. However other factors like high price of craft beers as compared to ordinary beers, their production requiring a lot of clean water and health concerns since they are produced by pressurised tanks with caustic chemicals are some restraints for this market. These factors may act as growth hurdles for the Craft Beer Market in certain regions.
The North America market for Craft Beer is broadly categorized by style of production into amber ale, amber lager, IPA (Indian pale ale) and others. By segments this industry is segmented into brewpubs, microbreweries, regional craft breweries and contract brewing companies. These breweries differ in the percentage of beer sold off-site. By distribution the market is divided into on-trade and off-trade. Off-trade sales of these beers are on the rise in developing countries since the per capita income is less and price of beers is high compared to on-trade sales.
In the Global Craft Beer Market, North America has the second largest share valuing around 27%. North America market region can be divided into US, Canada and Mexico. US have the largest market share in this region with the number of breweries around 15 per million people. It is the fastest growing country in the region as well.
Some of the major competitors dominating the North America Craft Beer market are The Boston Beer Company, The Gambrinus Company, D.G. Yuengling and Son, Stone & Wood Brewing Co., Chimay Beers and Cheeses, Sierra Nevada Brewing Company and Lagunitas Brewing Company.
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