(Entertainment-NewsWire.com, February 08, 2018 ) The Asia-Pacific Water Enhancers Market was worth $215.05 million in 2016 and estimated to be growing at a CAGR of 13.67%, to reach $408.1 million by 2021. Asia-Pacific market is still in the nascent stage in the water enhancer market.
Water enhancers offer flavouring to plain water and variety to people who are resistant to consume plain bottled water. This market started emerging after Kraft Foods launched Mio brand in the year 2011. The marketing of enhanced water typically capitalizes on the healthful image of water combined with the perceived health, functional or taste benefits of one or more additional ingredients.
Rising obesity problems due to the consumption of carbonated drinks is shifting the interest of younger workforce to look at alternative nutrition drinks. Increasing living standards, pollution levels, incomes, health awareness and population are some of the key drivers for the water enhancers market. Manufacturers are looking into the marketing of products to increase awareness among customers.
The Asia-Pacific Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Based on geography Asia-Pacific market is segmented into India, China, Japan, South Korea and Australia. China is the largest market in terms of volume consumed followed by India and Australia.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
Market Segmentation 1) By Active Ingredients • Vitamins • Electrolytes • Sweeteners • Anti-oxidants • Other Ingredients
2) By Source Type • Fruits • Vegetables • Tea and Coffee • Coconut water
3) By Product Type • Flavoured drops • Energy drops • Fitness and workout drops
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